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5 Articles on Leadership

By: Chris LaFay on May 11, 2018

Indra Nooyi, C.E.O. of PepsiCo
Indra Nooyi became C.E.O. of PepsiCo just in time for a global financial meltdown. She also had a portfolio full of junk food just as the world decided that junk food is borderline toxic. Here’s the story of how she overhauled that portfolio, stared down activist investors, and learned to “leave the crown in the garage.”

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People working on a product
When you build a product, over time that product features change as well as how you sell it. Where a lot of businesses die off is when they can’t make that transition from one generation to another. This company went with the flow during a redesign of their site and realized that no one on their team could really tell a potential client what their product does. So they decided to tell a story.

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Working from home
If you are starting up your own business, this is critical. Grab yourself a UPS box somewhere and don’t use your home address as the publicly-available address for all your clients to find. I’ve had this conversation with many of our clients in the past and everyone has reaped the reward of clients not knowing where they live.

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Leader building a team
As a leader, you build the culture of your company/team and everyone can see what you are doing. Lead by example and allow your employees the space to communicate with you what they need and just let them do what they do best.

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Meeting
Everyone has endless meetings – and no one likes them except for the person who calls the meeting. When we have large group meetings at Classic City Consulting, we are always trying to find ways to keep things quick so that we don’t waste time – which is harder given we all are virtual and enjoy chatting with one another. Make goals for your meetings and when you hit them – stop.

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Written By:

Chris LaFay

Chris founded CCC after trying to figure out how to have the work-life balance that everyone dreams of. Not only does he get to enjoy designing + implementing websites, he also gets to play with his dog, travel, enjoy family dinners, and keep up with baseball. Check back with Chris for articles on web design, user experience, and project case studies.