Indra Nooyi became C.E.O. of PepsiCo just in time for a global financial meltdown. She also had a portfolio full of junk food just as the world decided that junk food is borderline toxic. Here’s the story of how she overhauled that portfolio, stared down activist investors, and learned to “leave the crown in the garage.”
When you build a product, over time that product features change as well as how you sell it. Where a lot of businesses die off is when they can’t make that transition from one generation to another. This company went with the flow during a redesign of their site and realized that no one on their team could really tell a potential client what their product does. So they decided to tell a story.
If you are starting up your own business, this is critical. Grab yourself a UPS box somewhere and don’t use your home address as the publicly-available address for all your clients to find. I’ve had this conversation with many of our clients in the past and everyone has reaped the reward of clients not knowing where they live.
As a leader, you build the culture of your company/team and everyone can see what you are doing. Lead by example and allow your employees the space to communicate with you what they need and just let them do what they do best.
Everyone has endless meetings – and no one likes them except for the person who calls the meeting. When we have large group meetings at Classic City Consulting, we are always trying to find ways to keep things quick so that we don’t waste time – which is harder given we all are virtual and enjoy chatting with one another. Make goals for your meetings and when you hit them – stop.