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5 Articles to Read about Drip Campaigns

By: Dawn Audano on June 29, 2018

This week, we’ve been talking about automated email campaigns. Our step-by-step guide will take you from start to finish, but deciding if it’s the right practice for you to take on, may require some more information. We hand-picked some articles that further explain the benefits to this marketing technique.


Hey, email marketers — Take a load off and embrace automation

No two recipients are alike. Segmenting your drip campaigns using the data that you have about your subscribers can make your emails more relevant and, therefore, more effective and engaging. General demographics can be great, but knowing purchase history, clicks, and how often someone opens their email is extremely helpful in making sure your campaign works for you and not against you.

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Turn New Customers into Regulars with These 4 Automated Campaigns

MailChimp allows you to choose from 4 different types of automated campaigns: Welcome new subscribers, Send personalized order notifications, Reward customer loyalty, and data-based automation. Find out what makes them different and which one would be most beneficial for you to set-up.

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How To Write Absolutely Irresistible Drip Campaign Emails

Having a clear vision of your overall marketing goals will allow you to see how an automated campaign can help you to meet them. For this tool to be effective, you need to go into it with a well-defined plan that will take your customers on a journey with your brand.

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Automated Marketing and CRM Jumpstarts Your Business

Trying to figure out how to get a new venture off the ground takes a lot of moving pieces that perfectly align. Utilizing the power of automation may help take some strain off while you focus on developing other parts.

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Getting personal through automation: The B2B marketer’s guide to lead nurturing with marketing automation

In B2B relationships, automation can help you convert leads into clients. Following up can be difficult, especially after a large networking event or mixer. Creating a campaign to reach out to those that you met and remind them about you and your business may be the extra step needed.

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Written By:

Dawn Audano

They say nothing prepares you for kids, but Dawn has found her marketing + events background did a pretty good job. CCC gives her the time to work while being at home with two girls (and a demanding cat). She loves writing about work-life balance, time management, and creative problem solving.