By: Dawn Audano on June 29, 2018
This week, we’ve been talking about automated email campaigns. Our step-by-step guide will take you from start to finish, but deciding if it’s the right practice for you to take on, may require some more information. We hand-picked some articles that further explain the benefits to this marketing technique.
No two recipients are alike. Segmenting your drip campaigns using the data that you have about your subscribers can make your emails more relevant and, therefore, more effective and engaging. General demographics can be great, but knowing purchase history, clicks, and how often someone opens their email is extremely helpful in making sure your campaign works for you and not against you.
MailChimp allows you to choose from 4 different types of automated campaigns: Welcome new subscribers, Send personalized order notifications, Reward customer loyalty, and data-based automation. Find out what makes them different and which one would be most beneficial for you to set-up.
Having a clear vision of your overall marketing goals will allow you to see how an automated campaign can help you to meet them. For this tool to be effective, you need to go into it with a well-defined plan that will take your customers on a journey with your brand.
Trying to figure out how to get a new venture off the ground takes a lot of moving pieces that perfectly align. Utilizing the power of automation may help take some strain off while you focus on developing other parts.
In B2B relationships, automation can help you convert leads into clients. Following up can be difficult, especially after a large networking event or mixer. Creating a campaign to reach out to those that you met and remind them about you and your business may be the extra step needed.