Whether you are looking to market to Gen X, Millennials, or Gen Z, recognizing where the trends are and where they are headed will be important for your marketing strategy. Facebook, which has been a social media staple for years, has recently started to slide in the rankings making way for other platforms to rise-up and take over.
Here are just a few articles from the week that may help bring to light where you can make changes in your social media marketing strategy.
85% Of Teens Use YouTube While Facebook Slides Down The Ranks
Article from Forbes.com
YouTube, Instagram, and Snapchat have increased in popularity for the Gen Z target. It may be time to delve into what other platforms will work for your business.
From C to B: How Instagram Stories Offer Value to B2B Brands
Article from Skyword.com
Since its launch, Instagram Stories has been popular for B2C marketing. However, businesses are now finding ways to use its power for B2B marketing. One big advantage that stories provides over the standard feed is the ability to add website links.
How to Use Pinterest: The Insider Guide for Businesses
Article from Buffer.com
Depending on your business, and your target audience, Pinterest may be the perfect way to help customers find your blog or website. Pins tend to rank high in search engine results, and they allow you to show different facets of your business through the use of boards. This article uncovers some of the best techniques to make Pinterest work for you.
40 Twitter Tools You Can Use in Your Marketing Strategy
Article from Hootsuite.com
Twitter isn’t the highest rated platform, but it is the place where influencers go to be heard. Hootsuite put together an excellent collection of tools to get a complete look at your Twitter presence.
8 Standout Social Media Marketing Examples From 2018
Article from SproutSocial.com
With so much information out there, sometimes it is best to see what works in action. These eight business show how branding and engagement can help your business make its mark in the social media world