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Should You Build an App or a Website?

By: Matthew Shaffer on July 5, 2018

With more than 50% of internet searches taking place on smart phones, having a responsive, mobile-friendly website or app is essential. When deciding which is right for your business, here are a few factors to consider.

Mobile Website Advantages


Websites allows search engines to pick up your site and drive traffic there, which provides more visibility overall.


There’s no friction to a potential customer getting a peek at your business. Apps have the barrier of convincing people to find, download, and install before they can access your services.


When you update a website, it’s updated everywhere. No more worrying about what version each device is running! Ensuring users are running the latest version means they always have the newest features.


A website is the fastest and most economical way to reach the broadest audience. A responsive website can be written once, then run on any device. Polished apps need to be rewritten for each device, such as Android, iOS, and BlackBerry. Paying for the same thing three times is going to hurt!


Mobile websites can offer a lot of the same functionality as an app. Showing maps, uploading images, and managing accounts are a breeze. Even some hardware features like GPS are available.

Application Advantages

Complex tasks

Apps are great for games and complex logic. With full access to the device’s hardware, apps can out-perform websites for certain tasks. You may also need an app if you plan to work with a lot of file loading and saving, or if your product requires special permissions like accessing text messages or contacts.

Offline functionality

A service that needs to function without internet would benefit from an app. Offline products or services, like the ability to take notes or create lists, are ideal for apps.

Determine Your Needs

While you can have both an app and a website, building a mobile-responsive website initially means you’ll reach the broadest number of people first. At Classic City Consulting, we recommend that everyone looking have a website that works on mobile devices.

Sometimes an app is what is needed, and building a proof-of-concept or minimum viable product as a website will get the most users the quickest. When it comes time to grow, don’t be afraid to dip your toes into custom app development to really let your product shine.

Ready for a mobile presence?

Are you looking to reach 50% more customers? Have us build you a responsive website today that looks and works great across every device.

Written By:

Matthew Shaffer