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4 Reasons We Choose WordPress

By: Chris LaFay on February 7, 2019

…And why you should, too

Having a customized website seems expensive and difficult to manage, but WordPress is the go-to platform to make it accessible for businesses of all sizes. As the most popular content management system powering a quarter of the world’s websites, the WordPress community has built a catalog of plugins and themes that allow for quick customization. This has allowed people to make a unique space online.

1. Open Source

It is this design that makes WordPress the respected, go-to platform, but the added bonus is that you are never alone! Its open source community comes together to troubleshoot users’ issues. The continual improvements make WordPress the ideal platform for content management.

Being an open source platform means that the license is available to anyone for any purpose without restrictions. You can download WordPress,  install plugins – softwares additions – host your own website, and upgrade to the latest software, all free of cost. Its place as the top CMS brings validity, familiarity, and security to its growing community of developers. That community lends itself to integration with an array of service applications. It doesn’t matter if you’re experienced or building your first website: WordPress makes content management possible for all.

2. So Many Themes + Plugins

WordPress offers a library of themes – 50,000 and counting – tailored to any website type. Installing the right theme allows you to speak directly to your target market. Think of the theme as a way to establish your brand voice.

Your website is the basis for your entire marketing plan, and plugins help you use it effectively. Need help with search engine optimization? Try Yoast SEO, the #1 WordPress SEO plugin. For businesses looking to start an online store, WooCommerce is a seamless plugin that allows you to sell anything. Just as it appeals to all levels of the web developer spectrum, it can front a variety of sales tactics for different businesses.

3. Complete Control

WordPress is a secure and professional resource that is also easy to manage. But how does it stack up against other content management systems?

Consider the other two most popular systems: Joomla and Drupal. Though WordPress still leads far and away in market share, it also supplies the online presence for noteworthy outlets such as Forbes and Reuters. It thrives on user friendliness and ease of content creation.

A quick compare and contrast:

WordPress

  • Supports all types of users
  • Provides the basics: security, SEO presence, and a strong community for support.
  • Require a some experience with web design to edit a theme or do any extreme customization

Joomla

  • Requires more education to get familiar with the platform
  • Less adaptive to SEO
  • More of a focus on social networking

Drupal

  • Not for beginners
  • Requires a team to handle customizations and extensions

With WordPress, a single user can also manage multiple sites at once. Once you have your domain, you can install multiple WordPress applications (for no cost at all, by the way), each one a different site. Building off one site with a new URL directory, anyone of any skill level can showcase work of different sorts.

4. The Technical Side

I said it earlier, but it’s worth saying again: not everyone is a developer, but everyone can use WordPress – and anyone can understand the concepts behind the complex moving parts.

Let’s unpack once fundamental WordPress detail: Application Programming Interfaces, or APIs. An API is what allows for communication between to applications, such as a web browser and a site’s server when a user visits a website. In short, an API is how two websites interact with each other.

Taking it a step further: Representational State Transfer, or REST API, is developed through guidelines for developers to ensure API functionality.

There are five basic constraints to make a REST API

  • Client-server architecture
  • Statelessness
  • Cacheability
  • Layered System
  • Uniform Interface

So, how does the REST API relate to WordPress?

In 2016, WordPress full integrated it’s API into WordPress core (version 4.7 to be exact).  Having this built into the core gives developers the freedom to not rely on PHP (and server-side logic) to perform tasks.In the real world, this means that you can create WordPress-based mobile apps that communicate beyond the standard site configuration.

All of that is wonderful, but what about if you find yourself with a specific, certain request, such as a constantly-updated news section for a static site? Enter the Headless CMS. It’s a content management system without a theme, nothing in the way of pages, nor is there a user interface with which to build your pages. Developers can provide content as a service (CaaS) while content storage and delivery are handled separately. Creating and authoring content, organizing content storage, and improving workflow and collaboration are benefits of a headless CMS.

Headless CMS architecture allows for improved flexibility to build your own front-end framework tailored to a specific project. Production is also faster, and you can display content to any device while controlling the user experience from a single backend. A headless CMS also allows for improved security and scalability. When you keep the backend and frontend separated, your site doesn’t have to go down for maintenance. You can also customize your site without compromising performance.

Why WordPress? Why Not!

Using WordPress is not without its challenges. Different frameworks always bring innovative and creative approaches to building your website, and certain skill levels mean accomplishing various things.

That’s the beauty of WordPress.

A customizable platform meshes well with tiered software applications. WordPress is about creating your platform to the best of your ability. WordPress is designed for any user, not simply developers. Anyone can learn from an ideal web experience. From there, tell your story.

Written By:

Chris LaFay

Chris founded CCC after trying to figure out how to have the work-life balance that everyone dreams of. Not only does he get to enjoy designing + implementing websites, he also gets to play with his dog, travel, enjoy family dinners, and keep up with baseball. Check back with Chris for articles on web design, user experience, and project case studies.