There are a lot of websites out there that look fantastic – there’s no question about that. With so many options, how do companies take a potential customer from “I’m just looking around” to “This company understands me – and I want to buy.” The difference between having a simple “brochure website” and one that […]
Content is king because it makes you click. Yes, it is a marketing cliche: content is king. Clicks measure the digital conversation between producers and consumers. And content drives clicks. From click-bait headlines and listicles to white papers and investigative journalism, the web is always hungry for more. More to read. More to watch. More […]
There are some beautiful websites out there – and yours very well could be one of those. It is an immersive, engaging experience, pleasing to the eye and formatted well across different types of devices. Your developer tossed around terms like “UI” and “UX” during the design process for you to think more critically about […]
A common myth about content publication says you always have to publish something new. But “evergreen content” is a cornerstone for successful website presence. Evergreen content is timeless and fresh for readers, regardless of the publication date. And the revolving doors of site visitors, search engine results, and ranking adjustments means your post could be […]
Multitasking isn’t a real human phenomenon. We just switch back and forth really fast, and our brain tires quickly. It can take 15 minutes to reset! So it’s crucial that we get the most out of each task. That’s why RSS feed email marketing campaigns can be so valuable: they automatically pull new content from […]
30.5% of the web is on WordPress. How does a cooperative team mixing paid and volunteer workers keep WordPress safe for that many websites?
Over the last 3 weeks, we have discussed the importance of a video strategy, how to develop that strategy, and what tools you will need to execute the strategy. Now that you are an expert on all of those topics, let’s talk about something incredibly important: creating great content. I’ll be honest: this topic goes […]
So far in our series on video content, we have discussed why you need a strategy and how to develop a strategy. These posts are important for today’s post. If you haven’t read them yet, please do so now. Why am I asking you to read the first 2 posts before this one? Simple: you […]
Last week, we talked about the importance of a video strategy. In case you missed it, you can click here to read it. Hopefully you now are beginning to understand why your business needs a video strategy. But it does not just end there. The next step is to begin asking questions to develop a […]