Category Page

Using Web Content in Your Sales Process

Your website is a “24/7 salesperson.” Though an old cliche, the phrase’s initial meaning has morphed over time.  Businesses used to be able to get by with simply showcasing the products they offer. Now, the market is flooded with options. Having a simple brochure website doesn’t allow your business to stand out in the marketplace. […]

Using Your Marketing Hub  Website to Drive Results

Using Your Website to Drive Results In the final installment of our series on using your website as a marketing hub for your business, we’ll discuss driving results. While online success may ultimately look different for everyone, the fundamentals will apply to most cases regardless of vertical or goals. Our definition for succeeding with your […]

Using Your Marketing Hub Website For Action

Taking and Facilitating Action With Your Website Our series on converting your brand’s website into a marketing hub focuses on action this week. We will focus on both facilitating actions for your audience and your internal team. Turning your website into a marketing hub for your business ultimately relies on your website connecting with your […]

Using Your Marketing Hub Website to Win in Your Vertical

Using Your Website to Help Your Stakeholders Win Using your website as a marketing hub that helps you and your audience win means understanding both your own KPIs and those of your target market. For our purposes here, your brand “winning” means securing business and advancing as a leader in your vertical. Your clients/customers “win” […]

Using Your Website for Creating and Maximizing Resources

In this entry of our series on turning your website into a marketing hub for your business, our focus is on maximizing resources. We want to consider both your target audience and your internal team. Ensuring that all of your marketing materials are available and easily accessible on your website is only part of the […]

Using Your Website to Share Your Vision

Create a marketing hub website that serves your brand More than ever, markets want to understand what they are participating in when they spend their money. In order to fully connect with your target audience, a critical part of brand development is having a vision for what you seek to achieve. Ideally, your vision is […]

Using Your Website to Demonstrate Expertise

Marketing is trust-building. For your website to serve as a valuable marketing hub, it must demonstrate your trustworthiness. We shop at grocers whom we know carry quality food, buy cars that we don’t expect to break down, invest in companies we believe will succeed, etc. You wouldn’t be in business if you weren’t an expert […]

Using Your Website as a Marketing Hub: Creating Urgency

Using Your Website To Create Urgency For Sales At Classic City, we believe your website should serve as your brand’s marketing hub. What exactly do we mean by that? When we work with clients, we seek out every angle of their business that can be tied to their website and then conduct the connections their […]

Large calendar header on 30-day website page

Building a Website in 30 Days

When you need a website, you probably wanted it up and running last week! Using website builders like Squarespace and Wix are perfect for certain businesses, but before you decide if it’s right for yours here are some things to consider. In this post, I’m going to give you an overview of how to prepare […]