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Must-Have WordPress Plugins for Your Business

Remember the phrase “There’s an app for that”? In WordPress, it might as well be there’s a plugin for that. With more than 50,000 plugins to assist with everything from social media to spam blockers, it’s easier now than ever customized your site with just a quick click and download. But, with so many options, […]

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How to Create Advertising Campaigns in Google AdWords

In our last series post in ‘How to Advertise on Google’ we discussed keywords. At this point in our series, you have now created all of the pieces needed to start advertising on Google. Now, let’s go over the final piece: putting all the parts together and launching a campaign on Google AdWords. When setting […]

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How to Write Your Own Ads on Google AdWords

Welcome to Part 4 of our ‘How To Advertise on Google’ series. Our topic today is the ads themselves. We will cover: the anatomy of ads on Google, guidelines for writing ads, and best practices for writing killer ads for your business. Let’s dive in! If you’ve ever wanted to be in advertising, now is […]

Google AdWords

Google AdWords 101

Welcome to Part 2 of our ‘How To Advertise on Google’ series. Today, we will cover the nuts and bolts of advertising on Google. We will also run through the important lingo of the advertising world. Let’s dive in! In our last article we touched on why advertising on Google is worth your time and […]

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Why You Should Be Advertising On Google AdWords

Welcome to Part 1 of our ‘How To Advertise on Google’ series. The goal of this series is to educate people with any level of experience on how and why you should leverage advertising on Google. We will cover everything from why you should be advertising your business, all the way to how you can […]

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5 Tips to Writing Killer Ad Copy on Google AdWords

The keys to writing the best ads on Google come down to a few basics. In order to drive more clicks on Google, you want to be able to: 1) grab someone’s attention, 2) give them a reason to click through to your site, and 3) incite them to perform some action (such as buying […]