A sitemap is the foundation of a new website, or the restructuring of a current one. Without it, it’s like writing a book without a plot, characters, or title. Just as a writer wouldn’t start a new novel without an outline of how the story will unfold, don’t try to build (or revamp) your website […]
Using Your Website to Drive Results In the final installment of our series on using your website as a marketing hub for your business, we’ll discuss driving results. While online success may ultimately look different for everyone, the fundamentals will apply to most cases regardless of vertical or goals. Our definition for succeeding with your […]
When you need a website, you probably wanted it up and running last week! Using website builders like Squarespace and Wix are perfect for certain businesses, but before you decide if it’s right for yours here are some things to consider. In this post, I’m going to give you an overview of how to prepare […]
If you have been thinking that WordPress is just for bloggers, we have to talk about what’s been going on the last 10 year or so. WordPress has become one of the most versatile content management platforms allowing people from all different backgrounds to get on the web. The system’s evolution allows business and individuals […]
We made it to 2020! In this article, we’re going to cover some of the major trends that have come about the last couple years, but that are really making a mark this year and this decade. Dark Mode You have probably heard a lot about the effects of blue light from your computer screen. If […]
With the average website visit lasting only 15-seconds, it’s important to be smart with your homepage real estate. There are a few tweaks and changes that can be changed in order to ensure you are putting your best foot forward and keeping people on your site long enough to take the next action in the […]
With more than 50% of internet searches taking place on smart phones, having a responsive, mobile-friendly website or app is essential. When deciding which is right for your business, here are a few factors to consider. Mobile Website Advantages [ccc_list id=”website-advantages”] Application Advantages [ccc_list id=”app-advantages”] Determine Your Needs While you can have both an app […]
When your website’s user experience is short of fantastic, your company risks losing potential customers to its lack of structure. If visitors are unaware of how to purchase products, send you an email, or learn how you can best serve their needs, they won’t engage with you. These are a few key areas that I […]
There are a lot of websites out there that look fantastic – there’s no question about that. With so many options, how do companies take a potential customer from “I’m just looking around” to “This company understands me – and I want to buy.” The difference between having a simple “brochure website” and one that […]