eCommerce Sites Your Marketing Team Loves

Hi, my name is Chris 👋🏻 I’ve built Classic City as a collective of trusted specialists who build online stores on Shopify and WooCommerce.

I believe in transparency. You should know: the people building your store, the average pricing before filling out a form, the entire process (not a simplified one), and examples of how we train your team to run the store for years.

Let’s knock out pricing. A real store starts at $35,000, and most land under $75,000. Not a $500 template, not enterprise either.

Custom eCommerce Sites

Everyone wants to know what a store costs. Let's get the ballpark estimates out of the way.

Schedule a time to Chat

This is what you get:

Shopify or WooCommerce

We build on both, and we help you pick the one that fits your stack, your catalog, and your team. Then we build the store on it.

Custom building-blocks

You get branded building-blocks that snap together like Lego pieces, so your marketers ship landing pages and promos themselves. No developer needed.

Built-in training videos

Every store includes step-by-step video tutorials embedded in your admin so your team can update products, prices, and shipping without waiting for support.

5-year durability

Your store stays fast, secure, and easy to run for years without expensive rebuilds. We build on platforms that grow with your business instead of becoming outdated.

This is what it'll cost:
Your store, education, bi-weekly meetings, and weekly status reports included across all.

$35,000

Small catalog, standard checkout, flat-rate shipping (8 weeks)

$50,000

Bigger catalog, customized checkout, zone-based shipping, gift cards (12 weeks)

$75,000+

Hundreds of products, subscriptions and bundles, custom shipping, integrations (16 weeks)

Yea, but your store may not fall into these simple buckets. Take a deeper dive.

Are we the right fit?

For teams ready to run their own store, not just hire an agency.

Typically not.

Your first online store

Your first store doesn’t need to be custom. A template Shopify theme or a Squarespace/Wix commerce plan will serve you well without the steep investment. PS. We have friends that can help here.

You just need an app installed or a quick fix

If it’s one app install or a small tweak to a store you already have, you don’t need a full custom build.

You’re looking only for hosting and maintenance

These are both great things, and are assuredly needed. However, when we partner long-term with our clients, we’re looking to proactively grow their stores in conjunction with a marketing plan. If plugin updates and security is all you need, we can intro you to some dope companies who you’ll love.

Heck yes.

Exhausted of your current store

You’ve had your current store for a while. Your marketing manager is tired of pages looking different and scared to touch anything.

CMOs with a marketing plan

You have a full strategy across ads, organic, email, (and other things), and your store is holding your team back.

Replatforming or outgrowing a template

You’ve maxed out a template theme and need a real store built on Shopify or WooCommerce that your team can actually run.

Agencies with eCommerce projects

You run an agency and need a pinch hitter on store development. And, we play real nicely with agencies that don’t want to deal with web at all.

Recent rebranding

You are finishing up a rebranding process with an amazing agency, and now it’s time to take your message and aesthetic live on your store.

Side note: Are you a part of an agency and “web stuff” is always a blocker?

We can help

The overly-detailed process

Watch where I overview every deliverable

You’ll find this exact process outlined in every proposal we send for a new store build. Other agencies often package it up as “three simple steps,” but that’s where surprises sneak in. A store build is not simple. We give you a clear roadmap and ensure every step is transparent, so you feel in control from start to finish.

Every successful website starts with clarity, not chaos. In Discovery, you’ll gain a crystal-clear roadmap of exactly what you’re getting, when you’re getting it, and how we’ll work together. This phase eliminates the confusion and misalignment that derails most store projects, ensuring everyone moves forward with complete confidence from day one.

Orientation

You’ll join us for a focused 30-minute call where we walk through our entire process, establish communication rhythms, and schedule your recurring check-ins.

Design inspiration

From example sites, we’ll identify specific elements (colors, layouts, typography) that will inform your unique design and ensure we’re building something you’ll be proud to launch.

Sitemap

A bird’s-eye view of the entire customer journey. You’ll receive a visual blueprint of your website’s structure, showing how all your pages connect and flow together.

Wireframes

You’ll review simple, low-fidelity layouts (think blueprint sketches) that map out where content, images, and calls-to-action will live on each page.

We are only focusing on layouts in this phase (no design or content yet)

With strategy locked in, Design is where your website comes to life visually. You’ll see your brand translated into a polished, modern aesthetic that not only looks stunning but strategically guides visitors toward conversion. This phase moves quickly because the foundation we built together in Discovery eliminates guesswork and ensures every design decision serves your business goals.

Homepage Design

You’ll approve the complete visual direction through your homepage design, establishing the colors, typography, imagery style, and overall feel of your site.

Block Library

You’ll receive a custom collection of reusable design components (hero sections, testimonial blocks, feature callouts) that makes future page creation quick and cohesive.

Page Layouts

You’ll see your wireframes transformed into fully designed pages, using elements from your newly created Block Library. These designs show exactly how your site will look.

Now, we're only looking to lock in the aesthetic.

While design captures attention, Development and Content drive results. In this phase, your approved designs become a fully functional website, and strategic messaging transforms visitors into customers. We work in parallel. Your team crafts compelling content while we build the technical foundation, ensuring your store launches on time with messaging that converts.d

Content Writing

You’ll develop the words that tell your story and compel action. You’ll use the wireframes and page layouts to know what content goes where.

Development

Your design gets converted to actual code for the first time. Shopify or WordPress is the foundation your store will be built on.

Our primary focus here is on the words.

The finish line is here. Launch is where your new store steps into the spotlight and starts working for your business. We handle the technical complexities of going live, then equip your team with everything they need to confidently manage and grow your site. By launch, your team not only gets a finished site but also knows how to keep it running and evolving with ease.

You’ll collaborate with your team using Marker.io to review the site together, flagging any tweaks or issues in real-time. It’s as easy as getting your team together, clicking through the site, and clicking the red button when you see an issue.

Launch

We’ll schedule an evening (Mon-Thu) to take your store live. On WooCommerce builds we’ll highly recommend a WP Engine account to host it.

Support

You’ll have direct access to our team for one full week after launch to address any functionality concerns that surface. This safety net ensures you can confidently share your new site, knowing we’re standing by to resolve anything that needs attention.

Education

You’ll receive personalized video tutorials walking through every feature your team needs to run the store: updating products, prices, pages, and more. These recordings become your ongoing reference library, empowering your team to make updates independently whenever you need them.

By the time you're viewing your site for the first time, nothing on the website should be a surprise because we've gone through each step together.

The people

You should know the people building your store

One of the things I hear most when talking to clients about their previous experience working with agencies is that they got sold by one person and then the “B Team” was brought in to do all the work.

The “B Team” drives me nuts.

Since I began my career in web back in 2004, I’ve been a huge proponent of trying to get the smartest people I know together to build some awesome online stores. Classic City has taken many forms over the years, but the one element that has stood the test of time is that we put our entire team front-and-center.

There isn’t any “B Team” or the ability to hide behind a project manager. If you’re in the collective, you are talking to clients and an active part of the collaboration.

On eCommerce, that person is Andrew Booth. 20 years of development across every stack you can name. He started in .NET and now specializes in Shopify and WooCommerce, and he runs his own online store, so he feels store-owner problems the same way you do.

Aires Tech‘s Shopify build and Magic Spoon‘s best-selling bundle subscription both came through this crew. When we talk shipping rules, checkout, or subscriptions, you’re talking to the people doing the work.

Andrew Booth

Chris LaFay

Dawn Audano

Claude Ball

Samson O'Shaughnessy

We’ve built a lot of websites

Here is a sampling of the design work our crew has done from corporate to creative. If you wanted to take a look at some live sites:

Velociteach, Onspring, Magic Spoon, and Tonic

And, some case studies

See how teams moved from frustrated with their old website to confidently running impactful campaigns on their own.

Best-selling bundle subscription

Magic Spoon’s cereal and granola-based treats provide healthy nourishment inside fun, nostalgic packaging. They have successfully carved a niche with a site that skillfully conveys this, but both website technology and project management were slowing the journey.

Migrating a 4,000 page website

ATS's 4,000+ page website was too complex for their team to manage and too confusing for visitors to navigate. We restructured their content and built branded drag-and-drop blocks that simplified updates. Now ATS launches campaigns easily while maintaining SEO best practices.

Rebrand without a rebuild

Evangel University needed to launch their complete rebrand but faced rebuilding 400+ pages built in outdated WP Bakery. We created a block-by-block migration strategy that transformed their entire site in 12 months.

Not just logos

Companies we’ve worked with

A simple “list of logos” drives me nuts. What did you actually do? While I don’t have full-blown case studies for every client, I at least wanted to give you a snippet of what each logo entails.

Built their original blog in WordPress that drove 1M+ hits per month

Go-to web partner for the CRO and SEO side of the house.

Ongoing Shopify work on their best-selling bundle subscription flow, in partnership with Acadia.

Led web design and development direction for all web projects.

Custom website design and custom Woo integrations to their LMS.

Created a WP Multisite environment for the marketing team to run with.

Deep sitemapping for a complex, multi-industry marketing website.

Designed and developed their WP blog to drive SEO efforts.

WooCommerce connected to their ERP via an API.

Custom WordPress design, sitemapping, and content strategy.

We asked our clients why they enjoy working with us.

Turns out, when you build long-lasting stores with education to back it up, life is a lot easier for marketers.

Classic City Consulting crafted a dynamic, upgraded website for our historical society, responding quickly to our evolving needs.

Cathy Hix

President, Arlington Historical Society

Classic City Consulting responds quickly and provides excellent work. I highly recommend their services for any web development needs.

Angelique Weaver

Director of Marketing, Burrow and Associates

Every request we’ve made of Classic City was met quickly and pleasantly. Their creative and innovative ideas are invaluable.

Ann White

Founder, Courage For Life

Chris and his team ask the right questions and deliver solutions tailored to our business needs.

Serena Ploessl

Product Manager, Velociteach

They combine structured workflows with exceptional communication, ensuring a great experience every time.

Bill Yates

EVP, Velociteach

Classic City is professional, prompt, and dependable, always exceeding expectations.

Ben Howerton

Co-Founder, Dev Methods

Chris and his team enhanced our marketing outreach with great ideas and attention to detail.

Bryan Fike

Chris and his team understand WordPress thoroughly and provide fast, high-quality solutions.

Bryan Wish

Founder, Arcbound

Classic City rebuilt our church website with exceptional training and professional guidance.

Allison Per-Lee

Pastor, Westminster Presbyterian Church

After partnering with them on multiple projects, I can say they go the extra mile in digital strategy and account management.

Chris Bradley

Owner, BRADLEYWEST

Classic City gave our website a fresh look, generating more calls for our business. They are friendly and professional to work with.

Donna Rayfield

Owner, Rayfield Tree Care

Classic City is down-to-earth and easy to work with, delivering incredible results for my projects.

Chase Hawkins

Founder, SportChirp

Their team is friendly, reliable, and delivers fantastic work. I finally found a development firm I can trust.

Dan Simmons

Marketing, A4

Classic City solves complex coding issues with ease, helping with tasks big and small alike.

David White

Founder, civilogistix

Chris and his team bring years of experience and professionalism to every project, providing the right solutions for businesses.

Kevin Slocum

Director Of Technical Operations, Resicap

Classic City developed a polished website and brochure for my business, earning countless compliments from my clients.

Celine Saulnier

Owner, Neurodevelopmental Assessment & Consulting Service

Classic City Consulting exceeded expectations in redesigning our website. They listen and deliver solutions tailored to our needs.

Deidre Crawford

General Manager, Slab Dream Lab

Chris and his team are extremely communicative and responsive, offering step-by-step instructions and creative solutions for our web projects.

Erin Hedlun

Chief Marketing & Communications Officer, Evangel University

They gave me brutally honest feedback on my ideas. They weren’t yes machines, but they found a way to take my wants and figure out ways to say a realistic yes.

Nathan Stuck

CEO, Profitable Purpose Consulting

They bring sharp, creative, and strategic solutions to every project, making them top-notch partners.

Ryan Klee

Owner, Rootstock

The training

We make your team the experts, not bystanders.

Online stores are a bit of a black box. You don’t really know what you’re getting until the final product is delivered and you’re able to login to the backend for the first time.

I liken it to getting contract work done on your home: you can read all the reviews about a kitchen remodeling company… but until they are done, you don’t really know what’s going to happen.

Since the store-build process is historically riddled with surprises, let’s remove one of them. You can take a look at some sample videos that walk through the backend of some stores we’ve built. You’ll see how a team updates products, prices, shipping settings, and promo banners, not just pages.

I believe you should know what you’re getting into before you sign a contract.

Breaking down our pricing

Storefront

$35,000

Bi-weekly meetings
8 weeks
Shopify or WooCommerce
< 5 pages
12 core blocks
Small catalog
Standard checkout
Flat-rate shipping
No subscriptions or bundles
GA4 basics
Custom tutorials created
1 round of QA
No integrations
No custom artwork

Full Store

$50,000

Weekly meetings
12 weeks
Shopify or WooCommerce
6-10 pages
12-15 core & custom
< 100 products
Customized checkout
Zone-based rules
Gift cards
Full-funnel tracking
Custom tutorials created
2 rounds of QA
No integrations
No custom artwork

Store + Systems

$75,000+

Weekly meetings
16 weeks
Shopify or WooCommerce
11+ pages
15+ core & custom
100s of products & variants
Customized checkout + express pay
Custom shipping logic
Subscriptions, bundles & gift cards
Funnel + custom reports
Custom tutorials created
2 rounds of QA
ERP, POS, LMS, or custom API work
Custom artwork

Chat with Chris

The questions I get asked

I see the tiers, but what do most stores actually land at?

Most stores land around $50,000. What moves you up or down is catalog size, how custom the checkout gets, how complex your shipping logic is, and whether you need integrations or a migration. A small catalog on standard checkout with flat-rate shipping sits near $35,000. Hundreds of products with subscriptions, custom shipping, and an ERP or POS integration pushes past $75,000.

Shopify or WooCommerce, which do you recommend?

It depends on your stack, your catalog, and your team. We build both, and we’ll tell you which one fits. Shopify tends to win when you want the fastest path to a reliable, low-maintenance store and you’re happy inside its ecosystem. WooCommerce tends to win when you already live in WordPress, need deep content sitting next to the store, or want to connect it to systems that expect an open platform.

Can you move my existing store over without losing orders or SEO?

Yes. We migrate products, customers, and past orders, and we map your old URLs so your search rankings come along for the ride. Migrations are one of the things that move a project up a tier, so we’ll scope it honestly up front.

Will I meet the team building my store before signing the contract?

In most cases, yes. On eCommerce you’ll meet Andrew, who leads the store work. I can’t guarantee everyone’s schedule lining up perfectly, but that is our goal.

Can I see examples of your work?

Absolutely you can. Just head over here.

Do you all do any marketing services outside of web?

No. We tried that for a while and realized it was not our sweet spot. We have a lot of amazing partners we’d love to put you in touch with.

What happens after we launch the store?

The store is fully yours. You’ll have admin access plus training to update products, prices, shipping settings, and pages. If you want us staying involved, our care plans ($250-$900/mo) cover the recurring technical work, or our growth-partnership retainer ($2K+/mo) ships new features alongside your marketing team.

Can my team update products, prices, and shipping without calling a developer?

Yep, that’s the whole point. Your team can update products, prices, and shipping settings without calling a developer. We record custom training videos loaded right into your store, so the day-to-day stuff never waits on us.

Will you write content for my store?

Yes, we can provide an initial draft of content for any pages we earmark. For myself, I know it’s a lot easier to edit content than to create words while staring at a blank page.

Let’s build a plan for your next store.

Pick a 30-minute slot. We’ll figure out whether a replatform, a WooCommerce or Shopify build, or a long-term partnership makes sense, and you’ll leave with a concrete next step either way.

Discovery

Design

Development & Content

QA & Launch