The Upside with Callie and Jeff

A successful podcast whose hosts wanted to enhance their website to make it a destination for their listeners and a showcase for the other podcasts in their portfolio.

Overview

The Upside with Callie and Jeff has been increasing in popularity since it began. They are also helping other shows in their podcast family grow. They wanted to move from a WordPress template to a custom built site that dynamically created consistent pages for frequently updated page types.

 

Services

  • Web Design
  • Web Development

Problem

Limiting Theme

Their website was built on WordPress using a theme with limited functionality. They were relying on plugins and apps for features that were essential to their business, but this slowed down the website.

Solution

Customization

We have built out key aspects in customized blocks that can be altered and updated in one place instead of making manual design updates. By centralizing these elements, the website is easier to update both daily and over time.

Unique Challenge

Custom Show Notes Page

Originally, the website was built with drag-and-drop components that had to be built repeatedly for each daily podcast. For structural changes, they would have to update each page individually. We developed a page with a form structure so that the categorization and content was centralized, making updates easier and keeping visual consistency.

Results

Growable Website

As we continue our partnership with The Upside, we continue to refine the elements of the website that are the most integral to their success and build a robust website that is a reliable destination for their listeners and ad partners.

Does The Upside with Callie and Jeff's Problem Sound Familiar?

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