Prototype Prep

The Questionnaire

If you landed here and you are not scheduled for a Prototype session, feel free to peruse, but don’t fill this out. Once you’re scheduled, this is the information we’ll need from you in order to prepare for the Discovery session we have on the books.

Your Info

So we know who this is!

Name

First Last

About your business

What is the primary problem you solve for your clients?

Keep it to a single sentence 🙂

What is the primary service/product that you sell?

Name and a one-sentence description of it (we’ll dive into the details during Discovery)

Types of content

I want to know what different types of content you have at your disposal

Do you have a blog?

Are you consistently blogging once a month or more?

Do you have testimonials available?

Do you have case studies available?

What marketing motions are you actively using?

Cold email outreach

Email newsletter to your CRM

Business social media (with links to website)

Business social media (w/o links to website)

Personal social media (ie. LinkedIn)

PPC (Google Ads, Meta, etc)

SEO (meaning: you have dedicated motions for it)

Guest posting on other channels

Newsletter sponsorships

Booths at conferences

For these active marketing motions you checked off, are you:

Not really linking any of them back to the website

Linking some (but mostly to the homepage)

If we push something out, it’s mostly just a “blog update” email

Linking some (mostly to specific pages)

We’re actively creating dedicated pages for each marketing motion

Inspiration Site #1

URL of Website(Required)

Things you like(Required)

Things you dislike(Required)

Inspiration Site #2

URL of Website(Required)

Things you like(Required)

Things you dislike(Required)

Accessibility

Ethical Marketing

Data Use