How Did I Do?
We hope that working through our 21 questions has helped you reconsider or validate how your website serves your marketing needs. In fairness to you, we don’t believe that every brand can be equally assessed by the same line of questioning… if you don’t think you’re any closer to figuring out your next moves, let us apologize directly on the phone. Reach out and we’ll schedule a call.
Let's break this down into some familiar categories:
We trust these seven common concerns for marketers to provide a great framework for identifying how well your website serves your goals and connects with your audience. In combination, we believe you’ll come away with a strong understanding of where to focus your web resources.
Urgency
Are you establishing urgency?
(21/30)
Ideally, your website is demonstrating how your solutions to your audience's problems are important to their success.
How immediately can your website help your audience address the pain points you resolve?
7 / 10
How quickly does your UX allow your audience to act once they're hooked?
9 / 10
How well is your website's content strategy/messaging creating urgency for your clients?
5 / 10
Expertise
Are you doing anything to show your expertise?
(20/30)
Your website should establish trust with your audience.
How completely can your website's tech stack handle your workflow?
7 / 10
How elegantly does your user experience demonstrate your understanding of your audience?
5 / 10
How quickly does your messaging bring everyone up to speed on your solutions?
8 / 10
Vision
How does your vision connect with your product offerings?
(20/30)
You've got a clear picture of success and a plan to get there--is your product represented?
How confident are you in using the tools to build/support your vision for your website?
4 / 10
How clearly is your vision for problem-solving expressed and shared?
8 / 10
How clearly can your vision be repeated back to you?
8 / 10
Resources
Do you have the man-power to do what you need to do?
(15/30)
Websites should be versatile team members that promote efficiency and serve as the ultimate utility player.
How completely have you automated your web processes (if applicable)?
6 / 10
How much value does your website add for your own team?
6 / 10
How thoroughly does your website guide your audience through their pain points?
3 / 10
Wins
Are you focused on the identifiable small wins that define success?
(13/30)
Your website can bring your audience closer to success.
How well do your website's features engage with your audience and provide them with value?
2 / 10
How easy is it for your audience to use your website to advance in their journey?
8 / 10
How easily can others connect with your sense of victory?
3 / 10
Action
What are the actionable steps required?
(13/30)
Your website ought to create opportunities for your audience to qualify themselves and arrive as hot leads.
When people take actions, how accurately do the necessary events get triggered for next steps?
3 / 10
How easy is it for your website's users to take actions?
3 / 10
How clear is it what the call to action is and what the expected outcomes are?
7 / 10
Results
Have you equally succeeded and avoided failure?
(19/30)
Is your website winning, or simply not losing? Is this black and white, or is it a gray area?
How completely are you tracking internal/external KPIs to know that you are succeeding for your clients?
8 / 10
How well does your website represent you as a winner in your vertical?
6 / 10
How clear is it for your audience to understand what success and failure look like?
5 / 10
How we might help
Our departmental teams all work together on our custom builds and full partnerships, but not everyone needs so much attention. Here’s where a little support might go a long way.
Development
Does your website have the feature set you need to be successful?
(37/70)
Your website can provide tools and resources for your audience in addition to marketing your services.
How immediately can your website help your audience address the pain points you resolve?
7 / 10
How completely can your website's tech stack handle your workflow?
7 / 10
How confident are you in using the tools to build/support your vision for your website?
4 / 10
How completely have you automated your web processes (if applicable)?
6 / 10
How well do your website's features engage with your audience and provide them with value?
2 / 10
When people take actions, how accurately do the necessary events get triggered for next steps?
3 / 10
How completely are you tracking internal/external KPIs to know that you are succeeding for your clients?
8 / 10
Design
How does your design impact your brand?
(45/70)
Blending in is the same as being forgotten. Are you standing out? In the right ways? Let's make sure.
How quickly does your UX allow your audience to act once they're hooked?
9 / 10
How elegantly does your user experience demonstrate your understanding of your audience?
5 / 10
How clearly is your vision for problem-solving expressed and shared?
8 / 10
How much value does your website add for your own team?
6 / 10
How easy is it for your audience to use your website to advance in their journey?
8 / 10
How easy is it for your website's users to take actions?
3 / 10
How well does your website represent you as a winner in your vertical?
6 / 10
Content
Is your content working for you?
(39/70)
Your words speak for you when you can't do it yourself, not to mention the impact and competition for SEO dominance.
How well is your website's content strategy/messaging creating urgency for your clients?
5 / 10
How quickly does your messaging bring everyone up to speed on your solutions?
8 / 10
How clearly can your vision be repeated back to you?
8 / 10
How thoroughly does your website guide your audience through their pain points?
3 / 10
How easily can others connect with your sense of victory?
3 / 10
How clear is it what the call to action is and what the expected outcomes are?
7 / 10
How clear is it for your audience to understand what success and failure look like?
5 / 10
