Knowing Your Audience
It starts with identifying all three types of stakeholders. Primary, secondary, and tertiary. We’ll help you survey these stakeholders so you know the best way to get your message to them.
This is who your content is built for. They are the people you are delibrately trying to reach so they take action. They are the customer at the restaurant looking for a great meal.
These are people who are interested in your message, because they are involved with primary audience or are interested in the content for another purpose. For the restaurant, this the staff and perhaps potential new hires. People who will likely want to see your content to help the primary audience
This third audience consumes content for evaluation purposes. In our example, it is the city blog writer who searches the restaurants menu to do a write up .
The better you know them, the better they can know you.
Find out your audience expectations so you can exceed them.
We will survey, interview, and take a deep dive with your audience to better understand how you can best serve them. It all starts with a conversation with you and what information you already have about your audience. We will identify the variables that mean the most to your brand and offer solutions to strengthen your connection with the audience.
Knowing how many people you are reaching is the first step. We’ll start collecting data so we can see who you are already reaching.
This can be a dollar amount, time spent with your content, or a bit of both. How your audience currently interacts with your business will help define where improvements can be made.
You might have a great average spend, but is your audience coming back for a second helping? Ideally, you want to not just broaden your audience, but keep your existing one coming back for more.