Get a clear, confident plan for your next website

When the phrase “We need a new website” pops up for a small business, it’s typically a dreaded thing. You begin to talk to multiple (similar) agencies, have the same conversation 10 times, and are stuck comparing proposals.

Hi, my name is Chris 👋🏻 and it doesn’t have to be this hard. Let’s workshop a plan together so you only have to have the conversation once.

Let’s build a plan together

Too may options. Not enough clarity.

You’ve probably looked at a few proposals already. One agency says $2,500. Another says $30,000. And, they don’t feel different.

Or maybe your current site “works,” but it’s messy to update, slow to load, or no longer represents who you are. You’re not sure where to start, who to trust, or how much it should even cost. And because of that, the project keeps getting pushed down the list.

The real problem isn’t your website—it’s the lack of a clear plan.

Let’s build a plan together

What’s included in your free website plan

This is not another sales call. It’s a working session designed to help you organize what’s next.

  • Website Review: We’ll look at your current site and identify what’s working—and what’s not.
  • Messaging & Goals: We’ll uncover what your site needs to communicate and to whom.
  • Next-Step Recommendations: You’ll get a one-page plan that outlines your current setup, what you need going forward, and recommendations.
  • Platform Guidance: WordPress? Shopify? Squarespace? We’ll help you pick the right tool for your goals.

Within 48 hours of our session, you’ll receive your Website Plan as a shareable PDF. You can hand it to any agency or use it to align your internal team.

Let’s build a plan together

Why leaders build a Website Plan

Clarity you can act on

Walk away knowing exactly what your next step should be.

No more guessing what to fix first or who to call next. Your one-page Website Plan organizes the chaos into clear, actionable priorities—what to tackle now, what can wait, and what’s worth investing in. It’s a document you can share with your team or any vendor to align everyone around the same vision.

Straightforward advice

No jargon. No pitch. Just 15+ years of honest website strategy.

This isn’t about impressing you with buzzwords or complexity – it’s about telling you the truth. If your website simply needs a few small changes, we’ll tell you that. If it’s time for a full rebuild, we’ll explain why and what it should include. You’ll leave with insight you can actually use, not a vague sales proposal.

Momentum without pressure

Finally stop having the same conversation with multiple agencies.

The Website Plan helps you escape analysis paralysis by turning uncertainty into direction. Instead of debating what’s broken or waiting for the “perfect” time to start, you’ll have a roadmap that makes progress feel simple again. You’ll know what to do, who should do it, and how to make sure it actually gets done.

How it works:

  1. Book Your Free Session: Pick a time that fits your schedule and we’ll meet over Google Meet.
  2. Review Your Current Site: We’ll walk through what’s working, what’s confusing, and what’s missing.
  3. Receive Your Plan: Within 48 hours, you’ll get a one-page roadmap you can use to brief your team or compare proposals.

No commitments. No pressure. Just clarity.

Chris LaFay
Founder & CEO