Staring at a blank page on your website can be intimidating, especially if you’re not sure where to start. You’ve selected a title for your page and maybe even a hero image, but what comes next? When it comes to designing a webpage, it’s easy to get caught up in the aesthetics, but it’s important to remember the ultimate purpose of the page and to have a clear plan.
Define your action
Start by identifying the one thing you want people to do on this page – whether it’s completing a form, making a purchase, or getting in touch. Be clear and specific in your goal. This will not only guide your content, but also help you measure the success of your page. By focusing on one clear action, you increase the likelihood of conversions. Take the time to define your action and make sure it aligns with your overall business goals.
Incorporate these sections to draw attention
On a web page, it’s important for each section to capture your audience’s attention and let them know that you understand their pain points. You can be clear and direct with your audience by defining the issue your audience is facing and presenting a solution that will help them overcome it.
Define the Problem
Defining the problem in a sentence will help you focus on the goal of the page and it communicates to your audience that you understand their situation and are equipped to help. This section of the page should immediately grab the reader’s attention and make them feel like you understand their pain points.
Put yourself in the shoes of your audience. Why are they here and what are they experiencing that your product or service can solve? This section of the page should immediately grab the reader’s attention and make them feel like you understand their pain points.
What does failure look like?
While we don’t want to scare off potential customers with too much negativity, it’s important to highlight the consequences of inaction. Outline the potential downsides of not taking action and stress the importance of your solution. Keep it simple! Just a few bullet points that will resonate. You can motivate them to take action and seek out your solution before it’s too late. Remember, the goal is not to instill fear, but to provide a sense of urgency and highlight the value you bring.
Inject the solution
Now that you’ve established rapport, show them how you can guide them to a solution that will work for them. Be specific and clear about the benefits of your solution. Explain how you can make their lives easier or better, and provide examples, if possible. Don’t be afraid to go into detail about the features and advantages of your offering, as this will help build credibility and trust with your audience. Remember to keep the focus on the benefits to the customer, and try to anticipate any objections they may have so that you can address them proactively.
Finish with a strong Impression
Your website is often the first point of contact for potential clients and partners, making it essential to make a good impression. To make the most out of this opportunity, build trust by demonstrating your expertise.
Social proof is a powerful tool, and by including genuine feedback from satisfied clients, you can establish credibility and provide reassurance to those visiting your page. Testimonials, client logos, and reviews can help provide that validation and demonstrate your ability to deliver results. Hearing from satisfied clients, you can show new users that you have a track record of solving the very problems they are facing. This can go a long way in convincing them to take the next step and work with you.
Final Call to Action
Give your customers one last chance to make the change they need. Ensure that your final call to action (CTA) identifiable, grabs attention, and encourages them to take action. It should be the natural conclusion to the content on the page, making it easy for the user to convert. Make sure that the CTAs in the previous sections are consistent in their language and design, leading the user to the final CTA seamlessly. Remember that a strong and clear CTA is a key element of any successful webpage.
Remember, the key to a successful page is to focus on one clear action and provide valuable solutions to your audience. To make the content creation process even easier for you, we have developed a basic wireframe that you can use as a starting point. All you need to do is simply fill in the missing gaps! Click here to download the wireframe and start creating your own effective webpage. Happy content creating!