Blog
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Experts Only When You Need Them
When growing a business, digital marketing slowly becomes a larger priority. Sales begin as referrals, but eventually your network ends up exhausted. As a founder, you know you need to start putting yourself out there more often, but don’t know where to begin. Leading the Team When you get to this point in the growth…
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How To Build a New Team For Your Company
As an agency owner, you’ll reach a point when your clients start asking questions about services that are tangential to your primary service offerings. You now have a decision to walk through. Is this new service: Before making this decision, I highly recommend reaching out to your team of advisors and walk through it with…
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Using Web Content in Your Sales Process
Your website is a “24/7 salesperson.” Though an old cliche, the phrase’s initial meaning has morphed over time. Businesses used to be able to get by with simply showcasing the products they offer. Now, the market is flooded with options. Having a simple brochure website doesn’t allow your business to stand out in the marketplace.…
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How do I find guest speakers for my podcast?
(This is the last part in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) How do I find Guests? It’s sometimes hard to think through how to find guest speakers for your podcast. We are going to address this question from…
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How do I come up with topics for my podcast?
(This is part 5 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) Are you sitting there thinking about what to talk about on your podcast? How do you come up with ideas consistently that will engage your listeners? How do…
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How can I connect my brand to my podcasts?
(This is part 4 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) Your brand is a reflection of who you are, what you believe, and how you use your goods and services to help people. Your podcast should serve as…
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How can I get my podcast up and running?
(This is part 3 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) New to the podcast world and don’t know where to begin? Most podcasts fizzle out because they don’t have a clear and consistent plan for how to create…
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How can I multiply content through my podcasts?
(This is part 2 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) What is content multiplication? Have you ever wondered how your favorite influencers have time to have a YouTube channel, a podcast, and a blog that updates weekly? Not…
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Does Your Digital Marketing Company Do Internal Reviews?
I know that when I go a period of time without talking to someone important to me that I feel out of the loop. It doesn’t matter whether it is a personal friend of mine (who I haven’t caught up with recently) or a business acquaintance (and I’m curious as to how a new initiative…
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What Platform Should I Use for my Entrepreneur Website?
(This is the final blog in a 4-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) What are my options for website hosting? You’re putting the pieces together – you’re doing the work! Now you need a great website. First of all,…
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Should I build my own podcast website?
(This is part 1 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) A website for a podcast can be an amazing way to build an audience, serve as a central hub for communication to your listeners, and build credibility in…
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Should I Use My Name or a Company Name?
So you’ve got a great idea that you really think is going to work. You’ve asked the right questions, connected with the right people. Now you need a name! Well, you already have a name. And it’s what you’re already building your personal brand around anyways. So why bother with coming up with a company…