Web design & dev solutions
Hi, my name is Chris and I’m the founder of Classic City Consulting.
Our website is a bit different. Standard practices say to: keep text minimal, link off to other pages, and make calls-to-action prominent.
But here, we’re breaking a few of those rules. And we may invite you to break some, too.
There are a lot of agencies that “do web”—and, honestly, it’s tough to tell them apart. The web design process isn’t simple, and it doesn’t fit into a neat three-step model. (Trust me, we tried.)
So, I’m gonna tell you all about it. This page is long, and there’s a good amount of content (breaking Rule #1 of UX). But here’s what you’ll get to know:
- What we do (dope websites ✅)
- How we do it
- Who’s going to do it
- Why it all matters
And, yes—our pricing is right here, too.
Nearly everything you see on this page is pulled directly from our proposal. Why hide it? Let’s be upfront, so we’re aligned from day one.
By the end, you’ll either think, “Dang, I wanna talk to Chris,” or “Naw, not for me.”
When your marketing team sighs deeply when it’s time to edit the website …
It’s time to build your next website.
Who do we typically not work with?
Let’s figure out if we’re a good fit right from the beginning. And by the way, if you fit into any of these buckets, feel free to reach out as we can put you in touch with a crew that fits your current stage of business.
Your first company website
Typically, a smaller site built on Squarespace or Wix is a great place to start.
Your website won’t change for 6+ months
The sites we build tend to be robust and interconnected. Chances are, there won’t be a solid ROI if you don’t have a marketing plan to make changes to it regularly.
Who do we tend to work with?
On the flip side, let’s take a look at who has had success working with us in the past:
- CMOs with a marketing plan: You have a full strategy across ads, organic, email, (and other things), and your website is holding your team back.
- Agencies with projects: You run a web agency, typically selling sites north of $100K, and need a pinch hitter on development.
- Complex website build: You have a combination of unique content segments and they need to be dynamically interconnected.
- Recent rebranding: You are finishing up a rebranding process with an amazing agency, and now it’s time to take your message and aesthetic live.
This is obviously not a comprehensive list, but it has at least given some guidelines to get us started.
Get some inspiration
Our clients have said some nice things, too
They really know their stuff and they’re really well versed in both web development and strategy.
Erin Hedlun
Chief Marketing Director at Evangel University
The quality of their work is great, and we enjoy working with them. Their knowledge and integrity are great.
Bill Yates
EVP at Velociteach
I couldn’t have found a better partner. They weren’t yes machines, but they found a way to take my wants and figure out ways to say a realistic yes.
Nathan Stuck
Owner at Profitable Purpose Consulting
The combination of relational acuity and communication alongside technical competence and execution were extremely impressive!
Lauren Settembrini
Executive Director at 10KFAM
Enterprise chops.
But, nimble enough for small biz.
We have a process.
It can’t be boiled down to three easy steps.
Many companies try to simplify the web design process too much (and because of that, they all look the same). But the thing is, a website isn’t built in three easy steps:
Story
We want to understand your “why.” Your business isn’t just about the services you offer – it’s the stories of how your team makes an impact of other people’s lives.
Sitemap
Often overlooked
Content is where many web design processes crumble. We start off by defining 7-10 key pages to tell your story. From there, we arrange content can be brought over [mostly] as-is, and what content can be automagically migrated (ie. blog posts)
Wireframes
Story structure
Before we start making the site look pretty, we want to ensure that we all agree the right structure each key page should have to drive conversion. We look at the key pages from the sitemap and “pencil sketch” the layout to ensure we’re telling the right story.
Design & Art
Your uniqueness
Between your message, logo, brand visuals, fonts, and color palettes, there need to be unique elements that separate you from the rest of your competitors. It’s not just about designing an awesome website – but one that is uniquely yours.
Content
Building blocks
We design in a puzzle-piece method (the different elements can easily be used across all pages). Now we take your key pages, use all the new puzzle pieces we have designed, layout, and write content.
Coding
Sit back & relax
We now take your site and start building it in WordPress. Ready for some tech-talk? All of our websites are built in WordPress, using the WP Block Editor, fully responsive, on a foundation of accessibility, and we record training videos.
Prep
QA sucks
Now you can view your website on all of your devices and let us know what you would like changed. Rather than doing QA, we let you use this time to either fix knick-knacks or build new features. It’s your time, use it however best serves your business goals!
Launch
Show it off!
The moment we’ve all been waiting for – time to launch the site. We’ll make sure either we have access to your DNS or can work with someone on your team. We recommend hosting your new WordPress site on WP Engine if you don’t have a preference.
A WordPress redesign starts at $30,000 (average of $50,000)
There are a lot of factors that play into that number. What do we look at when proposing a new website budget?
Content migration
How many pages need a refresh or a full rewrite? We’ll evaluate your sitemap to create a tailored migration plan.
Custom functionality
There isn’t a reason to over-develop a new website if it’s not going to bring in new opportunities (or make your team’s life easier). We want to analyze where you are and where you want to go to determine the right technical effort needed.
Your timeline
WordPress development projects typically take 3-6 months. We’ll coordinate with your schedule to determine the best timeline
What comes standard in our WordPress design packages?
But, I have some questions …
Your team will be fully empowered to run the site on your own. You probably have a fantastic marketing crew that can run with it. Most of our clients have non-web folks running the websites we build.
If you want to continue our collaboration, monthly pricing starts at $5,000.
We normally see prices for our sites range from $60-150K. Elements that typically play into that price range are: more content written by our team, custom functionality, in-depth SEO migration, sites that contain more than 100 pages (not counting blog posts), and photography or artwork commissioned.
There is a season in business where building a site in this price range using this process does not make sense. We would much rather see you get a website live with a trusted partner than for you to try and cobble a DIY solution together. Get in touch and we’ll get you connected to the right partner.
We have partnered with many agencies year after year — because of that, we know what works and what doesn’t in a partnership. When you start working with another agency, you have to learn each other’s work styles and communication preferences. It takes some time, but we know how to expedite that process to start building rapport and solid websites for your clients. Let’s schedule a time to chat, and Chris will go over it with you.
Reviews
A lot of our clients have given up some of their time to write some reviews on Clutch. They are extraordinarily thorough, and we recommend you take a look at a few if you’re curious what it’s like to work with our crew.
Who’s gonna build this?
Agencies easily get chaotic. Communication is dropped, and there are too many people trying to accomplish tasks. Our mantra is: stay simple, stay nimble. You’ll have three top-tier team members working on your project, and all of them will be with you from the beginning, with plenty of expert coverage from other teams and specialties when you need it.
Custom Site Builds
Chris LaFay
Creative Strategist
Daniel Cowan
Lead Dev & Web Strategist
Dawn Audano
Project Management
Long-term Collaboration
Claude Ball
Designer
Shane McCurdy
Developer
Chloe Terrace
Project Management
Shopify Team
Andrew Booth
Architect
Samson O’Shaughnessy
Developer
Chloe Terrace
Project Management
How do you work?
Let’s talk about the tools and systems
Slack
Day-to-day communications with the entire team lives here. Also a great place for GIFs, jokes, and fun stories.
Sprint Meetings
Every other Monday, we’ll have a recurring meeting where we go over statuses, milestones, and tasks.
Asana
The source of truth – our project management system. Anything mission-critical will be here.
Weekly Recaps
Every Friday, your project manager will send a message through Asana recapping the week.
Figma
We do all of our design work in Figma. When you’re reviewing mockups, you’ll leave feedback in comments there.
Marker.io
Have feedback to give us directly on your website? Click a button the side of the site, and your requests go to Asana.
What we don’t do
Your website is too important to have random emails lost (or accidentally sent to the wrong person). Everything we do is formalized in Asana that way everyone on the team has the ability to check all communications.
The process is not simple. Communication should be.
Let’s zoom out
Our cadence to ensure quality
Once we have our kick off, a recurring monthly meeting (15-minutes) will be scheduled to go over three high-level working together:
- Are we delivering the quality you are looking for?
- Is our team communicating effectively with you?
- Are we completing tasks in a timely manner?
We’re all human – mistakes will happen.
Let’s solve them while they are small.
Let’s go.
As the founder of Classic City Consulting, I know firsthand how critical a clear, strategic web presence is during pivotal moments of growth. That’s why we’re committed to more than just building websites—we’re here to partner with you, turning your vision into a powerful online tool that drives your business forward. I’m passionate about helping leaders like you navigate these inflection points with confidence, ensuring your website truly reflects where your business is headed.
Our Crew
