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Pricing · No “contact us for a quote”

Here’s what websites actually cost.

I believe you should know the average pricing before filling out a form. So here it is. Three tiers, real numbers, and a calculator if you want to play with it.

If your project doesn’t fit any of these, the best move is a 30-minute call. We’ll figure out a real number together.

See the tiers
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I believe you should know what you’re getting into before you sign a contract. The numbers below are the same ones I’d quote you on a call.

Three tiers for full builds

The matrix below is the same one we use internally to scope full website builds. Folks normally land between Simple and Mid.

Simple

$15,000

  • Bi-weekly meetings
    How often will we be meeting over the course of the project?
  • < 5 hand-crafted pages
    These are the pages where we are going to be intentional about design, layout, and content
  • 12 core blocks
    How many blocks will you have in your Block Library upon launch?
  • Blog
    Blog posts for your website
  • Script management
    Adding in any scripts from third party platforms you utilize.
  • Custom tutorials created
    We record custom training videos loaded onto your site so your non-technical team can update the website long-term.
  • 1 round of QA
    How many rounds of QA we budget for design and the full-site review
  • 0 migrated pages
    These are the detail pages that don’t include QA and will be moved over as-is using the new blocks
  • 0 custom content types
    These are unique content buckets we need to build (ie. case studies, testimonials, events, etc)
  • eComm not available
    While we typically don’t see a standard marketing site simply “add on eCommerce,” eComm sites typically start at a mid-level price
  • No custom API work
    Do we need to interact with a custom API from a third-party platform?
  • No custom artwork
    Do we need to bring in one of our artists to design custom iconography and art pieces to tie the aesthetic together?
  • No homepage messaging
    We’ll work with you to determine your key phrases across the entire site and write the entirety of your homepage copy to align with how you solve problems

Mid

$25,000

  • Weekly meetings
    How often will we be meeting over the course of the project?
  • 6-10 hand-crafted pages
    These are the pages where we are going to be intentional about design, layout, and content
  • 12-15 core & custom blocks
    How many blocks will you have in your Block Library upon launch?
  • Blog
    Blog posts for your website
  • Script management
    Adding in any scripts from third party platforms you utilize.
  • Custom tutorials created
    We record custom training videos loaded onto your site so your non-technical team can update the website long-term.
  • 2 rounds of QA
    How many rounds of QA we budget for design and the full-site review
  • < 10 migrated pages
    These are the detail pages that don’t include QA and will be moved over as-is using the new blocks
  • 1 custom content types
    These are unique content buckets we need to build (ie. case studies, testimonials, events, etc)
  • eCommerce available
    While we typically don’t see a standard marketing site simply “add on eCommerce,” eComm sites typically start at a mid-level price
  • No custom API work
    Do we need to interact with a custom API from a third-party platform?
  • No custom artwork
    Do we need to bring in one of our artists to design custom iconography and art pieces to tie the aesthetic together?
  • No homepage messaging
    We’ll work with you to determine your key phrases across the entire site and write the entirety of your homepage copy to align with how you solve problems

Complex

$35,000+

  • Weekly meetings
    How often will we be meeting over the course of the project?
  • 11+ hand-crafted pages
    These are the pages where we are going to be intentional about design, layout, and content
  • 15+ core & custom blocks
    How many blocks will you have in your Block Library upon launch?
  • Blog
    Blog posts for your website
  • Script management
    Adding in any scripts from third party platforms you utilize.
  • Custom tutorials created
    We record custom training videos loaded onto your site so your non-technical team can update the website long-term.
  • 2 rounds of QA
    How many rounds of QA we budget for design and the full-site review
  • 11+ migrated pages
    These are the detail pages that don’t include QA and will be moved over as-is using the new blocks
  • 2 custom content types
    These are unique content buckets we need to build (ie. case studies, testimonials, events, etc)
  • eCommerce available
    While we typically don’t see a standard marketing site simply “add on eCommerce,” eComm sites typically start at a mid-level price
  • Custom API work
    Do we need to interact with a custom API from a third-party platform?
  • Custom artwork
    Do we need to bring in one of our artists to design custom iconography and art pieces to tie the aesthetic together?
  • Homepage messaging
    We’ll work with you to determine your key phrases across the entire site and write the entirety of your homepage copy to align with how you solve problems
Chat with Chris

What changes the number

Roughly +$2,000 per page

Page count

Each hand-crafted page beyond the standard set adds roughly $2,000 in design and build time. Migrated detail pages cost less per page since they reuse the same blocks.

+$3K to +$10K per integration

Custom integrations

CRM hooks, ERP imports, gated content, custom APIs. Each is real engineering work. The number depends on how cooperative the system on the other end is.

+$1K to +$5K per migration

Migration scope

Moving 100 blog posts and 30 product pages is a different conversation than launching fresh. Cost depends on the platform we’re moving from and how clean the source is.

$0 if you bring it

Content production

Writing, photography, video. The cleanest builds happen when you bring this. If you need help, we route video to Shock Social via Content Day, or charge for in-house writing time.

Or, build your own estimate. The calculator below uses the same logic I’d quote you on a call.

This will be used for your custom PDF you can save without giving us your email address.

If you're happy with your selections, you can either   in the drawer below or download your PDF.

Fill out the company name field above to download a personalized PDF.

Questions about pricing

What’s the difference between a $5K agency and a $30K agency?

Below $10K, most agencies are leaning on templates and stock photography. Above $30K, you’re paying for custom artwork, custom integrations, and a longer process. We sit in the middle, with custom design but no $50K discovery decks. Page count and integrations drive most of the difference.

Why does scope creep cost what it costs?

Scope creep almost always means the actual project was bigger than the original quote, not that the agency padded the bill. We surface this early. Every meeting includes a ‘what’s changed since last time’ check, so if we’re heading off-plan, you’ll know before the invoice does.

Do you do payment plans?

Yes. The standard split is half upfront, half on launch. For $30K+ projects we’ll typically split it 30/30/30/10 across discovery, design, build, and launch. We don’t do net-90 or anything that delays the work.

What’s hosting going to cost me?

Hosting is on you, not us. Plan on $30 to $200 a month with WP Engine. Maintenance (plugin updates, security patches) is another $100 to $500 a month if you’d rather hand it to someone. We don’t host or maintain. We send those clients to GreenMellen.

Do you offer discounts for nonprofits?

Yes. 10% off the full quote for 501(c)(3) organizations. Just mention it on the call.

Want a real number for your project?

Pick a 30-minute slot. We’ll talk through your scope and you’ll leave with a real quote, or a referral if it isn’t us.