I have spoken to countless folks over the years who want to do a redesign of their website. During these conversations, I typically hear something like: If this is you, know this problem is assuredly solvable. This mess happens mainly because of a few reasons: Too many cooks in the kitchen There is more than […]
A/B tests are one of the most effective methods of maximizing your marketing dollars. The learnings help you keep marketing budgets cost effective while driving better results. In basic terms, A/B testing means taking two different creative options and presenting them to two groups—a control group (A) and a test group (B), to determine which […]
Website security features do more than protect your website—they protect your entire business. If your site is hacked or compromised, you can lose revenue, valuable time, and customer trust. In our work as a WordPress web design agency, we ensure any site we work on has the utmost security we can provide. We offer hosting […]
As a web-first marketing and design company, we often encounter clients who need website and ongoing marketing support and want to go through a Request for Proposal (RFP) process as they are looking for the best website partner. But many don’t know how to write an RFP … and the task can be pretty daunting. […]
Having a clear, well-defined unique value proposition (UVP) is critical to business success. → It differentiates you from your competitors and communicates the unique value that your product or service provides. It answers the crucial question every customer has: “Why should I choose you?” → In today’s crowded marketplace, consumers have endless choices, and a […]
In the ever-evolving landscape of digital marketing, the mantra “content is king” still rings true. However, what many marketers often overlook is the strategy behind creating content that can transcend platforms effortlessly. In this blog post, we’ll delve into the art of maximizing your content by crafting long-form posts and explore how repurposing smaller snippets […]
One of the most critical aspects of your website is the Calls to Action (CTAs). These little buttons and links can make or break your online success. Think of them as the Jed Bartlet of your website—when done right, they lead the way like a true leader. Here are some mistakes websites make with their calls […]
Don’t get hypnotized by complexity. The West Wing Customer Relationship Management or CRM systems are powerful tools that enable businesses to effectively manage their interactions with customers. By utilizing CRM software, your business can streamline your operations and enhance customer satisfaction. Keep Your CRM Data Fresh and Up to Date To unlock the full potential […]
The 2 biggest mistakes businesses make on their websites have nothing to do with colors, fonts, SEO, back end development, images, sitemap, or logo placement. In fact, the 2 biggest mistakes businesses make on their websites come down to a misunderstanding of how and why people make decisions. According to Gallup, 70% of buying decisions […]