A conglomeration of posts from the Classic City team and our partners.

laptop showing a website security icon on it

Website Security: Three Things Every Business Should Know

Website security features do more than protect your website—they protect your entire business. If your site is hacked or compromised, you can lose revenue, valuable time, and customer trust. In our work as a WordPress web design agency, we ensure any site we work on has the utmost security we can provide. We offer hosting […]

desk of small business owner learning how to write an RFP

How to Write an RFP and Get the Most Value From It

As a web-first marketing and design company, we often encounter clients who need website and ongoing marketing support and want to go through a Request for Proposal (RFP) process as they are looking for the best website partner. But many don’t know how to write an RFP … and the task can be pretty daunting.  […]

7 Best Questions to Guide You to Determine Your Unique Value Proposition

Having a clear, well-defined unique value proposition (UVP) is critical to business success.  → It differentiates you from your competitors and communicates the unique value that your product or service provides. It answers the crucial question every customer has: “Why should I choose you?”  → In today’s crowded marketplace, consumers have endless choices, and a […]

Maximizing Your Content: The Power of Repurposing

In the ever-evolving landscape of digital marketing, the mantra “content is king” still rings true. However, what many marketers often overlook is the strategy behind creating content that can transcend platforms effortlessly. In this blog post, we’ll delve into the art of maximizing your content by crafting long-form posts and explore how repurposing smaller snippets […]

Mistakes Websites Make With Calls to Action

One of the most critical aspects of your website is the Calls to Action (CTAs). These little buttons and links can make or break your online success. Think of them as the Jed Bartlet of your website—when done right, they lead the way like a true leader. Here are some mistakes websites make with their calls […]

How to Get More Out of Your CRM

Don’t get hypnotized by complexity. The West Wing Customer Relationship Management or CRM systems are powerful tools that enable businesses to effectively manage their interactions with customers. By utilizing CRM software, your business can streamline your operations and enhance customer satisfaction. Keep Your CRM Data Fresh and Up to Date To unlock the full potential […]

team members discussing website design and online marketing

The 2 Biggest Mistakes Businesses Make on Their Websites

The 2 biggest mistakes businesses make on their websites have nothing to do with colors, fonts, SEO, back end development, images, sitemap, or logo placement.  In fact, the 2 biggest mistakes businesses make on their websites come down to a misunderstanding of how and why people make decisions.  According to Gallup, 70% of buying decisions […]

What Are The Three Different Types of Websites?

Websites have become the most essential medium to establish an online presence, connect with audiences, and achieve specific objectives. From marketing and e-commerce to personal expression and information sharing, websites serve diverse purposes and come in various forms. In this blog post, we delve into the world of websites and explore three prominent types: marketing […]

The Best Ways to Market Your Website

In today’s competitive digital landscape, understanding the best way to market your website is crucial for reaching your target audience and achieving your business goals. This article explores key strategies and considerations for website marketing, empowering you to make informed decisions that maximize your online presence. ============= It’s not the battles we lose that bother […]