Blog

A conglomeration of posts from the Classic City team and it's partners.

Why Do I Need a Personal Brand?

(This is part 2 in a 4-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) A personal brand is similar to your reputation – just more professional and purposefully cultivated. You already have a reputation, and if you’re going to be a […]

I Have an Idea For a Solo Venture. Where do I Start?

(This is part 1 in a 5-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) First of all, good work getting this far! You’re not settling for the easy path – you want to really make an impact.. And you have an […]

Web Basics: Development

Part 4 in the Series, Web Basics: How to Crush Your Next Website Project Introduction So far, in our series Web Basics: How to Crush Your Next Website Project, we have discussed Discovery, Design, and Content. In this post, we’ll take a deeper look at the Development Phase, and answer some common questions that clients […]

Web Basics: Content

Part 3 in the Series, Web Basics: How to Crush Your Next Website Project Introduction “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou Creating content for your website may be the single most vital part […]

Web Basics: Design

Part 2 in the Series, Web Basics: How to Crush Your Next Website Project Introduction This post is part two of a six-week series called Web Basics: How to Crush Your Next Website Project.  These posts are targeted at business owners, marketing or web directors, or just the person in the office who was asked […]

Web Basics: Discovery

Part 1 in the Series, Web Basics: How to Crush Your Next Website Project Your company needs a new website, and you’re in charge of making it happen. But how do you know what to expect throughout the project? What is expected of you? How do you know if you’re doing a good job as […]

Using Your Marketing Hub  Website to Drive Results

Using Your Website to Drive Results In the final installment of our series on using your website as a marketing hub for your business, we’ll discuss driving results. While online success may ultimately look different for everyone, the fundamentals will apply to most cases regardless of vertical or goals. Our definition for succeeding with your […]

Using Your Marketing Hub Website For Action

Taking and Facilitating Action With Your Website Our series on converting your brand’s website into a marketing hub focuses on action this week. We will focus on both facilitating actions for your audience and your internal team. Turning your website into a marketing hub for your business ultimately relies on your website connecting with your […]

Using Your Marketing Hub Website to Win in Your Vertical

Using Your Website to Help Your Stakeholders Win Using your website as a marketing hub that helps you and your audience win means understanding both your own KPIs and those of your target market. For our purposes here, your brand “winning” means securing business and advancing as a leader in your vertical. Your clients/customers “win” […]