Ad Hoc Marketing Support for Growing Tech Firm
A growing Atlanta-based tech company needed flexible marketing support and case study optimization. We provided ongoing website maintenance and strategic consulting while developing a custom case study template that aligned with their business goals.
Limited Marketing Resources Required Strategic Support
Small marketing team needed expert website strategy assistance
Case Study Page Needed Optimization
Required redesign of case studies to better showcase client work
Documentation and Training Required for Team Success
Team needed training on maintaining new website features
Limited Marketing Resources Required Strategic Support
Working with 7Factor’s marketing team of generalists, we identified a need for specialized website strategy support. Their team needed a reliable partner who could integrate seamlessly with their operations through Slack and respond quickly to website adjustment requests.
We established a monthly budget framework that allowed for flexible, on-demand support. This enabled their team to focus on their core competencies while we handled all website-related needs with rapid turnaround times.
Ready to transform your website strategy with expert support? Schedule a call today to discuss your unique needs.
Case Study Page Needed Optimization
The existing case study page wasn’t effectively serving their sales process. We conducted strategic planning sessions with their marketing team to understand their target audience and desired outcomes. Using our expertise in web consulting services, we created a custom wireframe that perfectly aligned with their business objectives.
By leveraging their existing site structure and styling, we developed a cost-effective solution that didn’t require a complete website redesign. The new case study template enhanced their ability to showcase client success stories while maintaining brand consistency.
“They combine structured workflows with exceptional communication, ensuring a great experience every time.”
Bill Yates
EVP, Velociteach
Documentation and Training Required for Team Success
To ensure long-term success, we created comprehensive documentation and recorded detailed tutorial videos. This enabled their marketing team to independently add new case studies using the custom template we developed, ensuring consistency and efficiency in their content creation process.
“Chris and his team manage our account exceptionally well, always delivering timely and high-quality results.”
Mark Schleier
Project Manager, The Home Depot
7Factor’s problem sound familiar?
We’d love to help you figure out how to best connect your systems together and start a blog to drive organic traffic to your website.
Content Migration
We look at your sitemap and determine: (1) how many pages should be brought over as-is and (2) how many need a refresh on content. Not all content needs to be rewritten.
Custom functionality
Not every website needs a lot of custom web development. We want to analyze where you are and where you want to go to determine the right technical effort needed.
Required timeline
Custom web design projects typically take 3-6 months. We want to know what external factors you have to determine the right timeline for your project.