Strategic Website Redesign Without Rebuilding
When Evangel University approached us after losing their in-house developer, what started as a simple content management need evolved into a comprehensive website redesign project. We successfully transformed their extensive website while maintaining its existing framework, implementing a phased redesign approach that minimized disruption to their digital presence.
Interim to Innovation
Lost in-house developer needed temporary support, but discovered deeper strategic needs.
Complex Redesign Requirements
Massive website requiring complete visual overhaul without full redevelopment.
Navigation Complexity
Multiple sections of website needed improved user journeys and content organization.
Lost In-House Web Development Expertise
Initially, Evangel University reached out to us seeking temporary support for basic content updates after losing their in-house web developer. They planned to eventually hire a full-time replacement. However, our early involvement revealed deeper opportunities for improvement beyond simple content management.
As we began working with their team, we identified numerous areas where strategic design and development expertise could significantly enhance their website’s effectiveness. Our role evolved from temporary content manager to strategic design and development partner, providing comprehensive solutions that went far beyond their initial expectations.
Ready to transform your website without disrupting your digital presence? Schedule a call to discuss your website redesign needs.
Complex Website Redesign Requirements
Following a university-wide rebranding initiative, Evangel faced the challenge of updating their extensive website without completely rebuilding it. The site contained numerous sections including events, blog posts, press releases, programs, courses, and faculty information, making a complete redevelopment impractical.
Our team developed an innovative approach to this challenge. We identified common sections across the website that could be standardized and redesigned systematically. This allowed us to implement changes in phases, effectively “flipping a switch” to update large portions of the site simultaneously. Over the course of a year, we methodically applied redesigned elements across the website, achieving a complete transformation without the need for a ground-up rebuild.
“Chris and his team are extremely communicative and responsive, offering step-by-step instructions and creative solutions for our web projects.”
Erin Hedlun
Chief Marketing & Communications Officer, Evangel University
Navigation and User Journey Challenges
The university’s website included several distinct subsites, with the admissions section being particularly crucial yet outdated. We approached this challenge methodically, beginning with a comprehensive sitemap analysis to determine the optimal structure and content requirements.
We implemented a systematic process that included wireframing key pages, utilizing existing design blocks where possible, and creating custom solutions where needed. This approach ensured consistency while maintaining efficiency in development. Working closely with their team through multiple revision cycles, we launched updated admissions pages that significantly improved the user journey based on actual student feedback and behavior data.
Evangel University’s problem sound familiar?
We’d love to help you figure out how to best connect your systems together and start a blog to drive organic traffic to your website.
Content Migration
We look at your sitemap and determine: (1) how many pages should be brought over as-is and (2) how many need a refresh on content. Not all content needs to be rewritten.
Custom functionality
Not every website needs a lot of custom web development. We want to analyze where you are and where you want to go to determine the right technical effort needed.
Required timeline
Custom web design projects typically take 3-6 months. We want to know what external factors you have to determine the right timeline for your project.