Your website is arguably the most important piece of your business. You want to make sure you not only have one that functions, but that it’s also up to date, and easy for customers to navigate. Here are five warnings signs that reveal if your website needs an expert redesign:
1. No traffic, no business
If you notice that the traffic to your site has decreased, this might signify a problem. The main goal of your website is to bring in as many visitors as possible and to have them make their visit worthwhile, buying your product, signing up for a service, or even just leaving a name and email. If people aren’t visiting, they certainly aren’t buying.
In order to combat this, you have several options. Try integrating your social media with your website, and pushing your business on those outlets. In addition, you may want to invest in an advertising campaign. Try talking with a professional about search engine optimization (SEO) and how they can help you drive traffic to your site through ad-words and other means of advertising.
2. Not viewable on mobile devices
The technology market has steadily been moving towards the rise of mobile devices, such as smart phones and tablets. If your website is unable to be viewed properly on these devices, you will lose visitors and potential customers. With a redesign plan, be sure to talk with a designer who has experience in this flexible design (also called responsive design.) This will ensure that your website will be able to be viewed across all devices and all browsers.
3. Slow…loading…
Does your website take forever to load? In today’s busy and stressful society, this could mean the downfall of your business. Overdramatic it may seem, but many people will not wait around for a site to load. They will simply move on to another, faster loading site to do their business. In order to make your site load faster, an update is highly recommended. Many older websites are very image and link heavy, making the site slower. Any designer worth anything will be able to change this, among other things, and will allow your site to run smoother and faster.
4. Outdated and antiquated
Sometimes the popularity of your website will have nothing to do with the product or service you’re selling. There is constant competition between rival businesses about which site looks better, runs faster, and is considered “trendier.” You might be surprised at how much appearance counts for in the website business. Try visiting a competing website and going through the process to buy something. See if there is anything you might be able to improve on your own website.
5. No change, no gain
Have you updated your website since it’s launch? If the answer to that question is no, then you may need to evaluate your design. Even if your site has only been around for a year or two, trends in the industry seem to change everyday. By paying attention to these ever shifting trends, you can be sure that your website is up to date and utilizing all possible advantages technology has to offer. Be willing to make these changes and you’ll be rewarded with an increase in traffic and more business.
As is evidenced above, a possible update and redesign for your website can be quite important. If your website does not take full advantage of every person that visits, then it’s wasting precious potential. Guarantee your website is up to date, and you will see your business increase.
Chris LaFay