Let’s build you a WordPress site that you are excited about and your team loves using!

WordPress Sites Your Marketing Team Loves

Sorry for the glitch above.. Without further ado.. =D

Hi, my name is Chris 👋🏻 I’ve built Classic City as a collective of trusted specialists who’ve built lots of websites.

I believe in transparency. You should know: the people working on your site, the average pricing before filling out a form, the entire process (not a simplified one), and examples of how we train your team to use the site for years.

Let’s knock out pricing. We don’t build full sites for $5K, but, our minimums aren’t enterprise either.

Custom WordPress Sites

Everyone wants to know what the pricing is. Let's get the ballpark estimates out of the way.

Schedule a time to Chat

This is what you get:

Custom building-blocks

You get 10-15 branded website components that snap together like Lego pieces. These enable your marketers to create new pages, campaigns, and ideas quickly and independently.

Drag-n-drop editing

Your marketing team builds pages by simply dragging sections into place and adding content. Change anything — instantly. No more playing telephone with developers or worrying about mistakes.

Built-in training videos

Every website includes step-by-step video tutorials embedded in your admin panel so your team can solve challenges without waiting for support.

5-year durability

Your website stays fast, secure, and easy to use for years without expensive rebuilds. We build with core WordPress technology that grows with your business instead of becoming outdated.

This is what it'll cost:
WordPress website, education, bi-weekly meetings, and weekly status reports included across all.

$15,000

5 hand-crafted pages, blog (6 weeks)

$25,000

6-10 hand-crafted pages, blog, custom content, more QA (2 months)

$35,000

11+ hand-crafted pages, blog, custom content, custom dev, messaging (3 months)

Yea, but your website may not fall into these simple buckets. Take a deeper dive.

Are we the right fit?

For teams ready to take ownership — not just hire an agency.

Typically not.

Your first website.

Typically speaking, your first website doesn’t need to be custom. You are typically well-served in a Squarespace, Wix, Webflow, (or light-weight WordPress) site that doesn’t require as steep as an investment. PS. We have friends that can help here.

You won’t update your site in 3+ months

If your site is going to sit for a while, there is a good chance you don’t need something custom-built.

You’re looking only for hosting and maintenance

These are both great things, and are assuredly needed. However, when we partner long-term with our clients, we’re looking to proactively grow their sites in conjunction with a marketing plan. If plugin updates and security is all you need, we can intro you to some dope companies who you’ll love.

Heck yes.

Exhausted of your current site

You’ve had your current site for a while. Your marketing manager is tired of pages looking different and hates editing the site.

CMOs with a marketing plan

You have a full strategy across ads, organic, email, (and other things), and your website is holding your team back.

Agencies with projects

You run a web agency, typically selling sites north of $100K, and need a pinch hitter on development. And, we play real nicely with agencies that don’t want to deal with web at all.

Recent rebranding

You are finishing up a rebranding process with an amazing agency, and now it’s time to take your message and aesthetic live.

Side note: Are you a part of an agency and “web stuff” is always a blocker?

We can help

The overly-detailed process

Watch where I overview every deliverable

You’ll find this exact process outlined in every proposal we send for a new website build. Other agencies often package it up as “three simple steps,” but that’s where surprises sneak in – because a website build is not simple. We give you a clear roadmap and ensure every step is transparent, so you feel in control from start to finish.

Every successful website starts with clarity, not chaos. In Discovery, you’ll gain a crystal-clear roadmap of exactly what you’re getting, when you’re getting it, and how we’ll work together. This phase eliminates the confusion and misalignment that derails most website projects, ensuring everyone moves forward with complete confidence from day one.

Orientation

You’ll join us for a focused 30-minute call where we walk through our entire process, establish communication rhythms, and schedule your recurring check-ins.

Design inspriation

From example sites, we’ll identify specific elements—colors, layouts, typography—that will inform your unique design and ensure we’re building something you’ll be proud to launch.

Sitemap

A bird’s-eye view of the entire customer journey. You’ll receive a visual blueprint of your website’s structure, showing how all your pages connect and flow together.

Wireframes

You’ll review simple, low-fidelity layouts (think blueprint sketches) that map out where content, images, and calls-to-action will live on each page.

We are only focusing on layouts in this phase (no design or content yet)

With strategy locked in, Design is where your website comes to life visually. You’ll see your brand translated into a polished, modern aesthetic that not only looks stunning but strategically guides visitors toward conversion. This phase moves quickly because the foundation we built together in Discovery eliminates guesswork and ensures every design decision serves your business goals.

Homepage Design

You’ll approve the complete visual direction through your homepage design, establishing the colors, typography, imagery style, and overall feel of your site.

Block Library

You’ll receive a custom collection of reusable design components—hero sections, testimonial blocks, feature callouts—that makes future page creation quick and cohesive.

Page Layouts

You’ll see your wireframes transformed into fully designed pages, using elements from your newly created Block Library. These designs show exactly how your site will look.

Now, we're only looking to lock in the aesthetic.

While design captures attention, Development and Content drive results. In this phase, your approved designs become a fully functional website, and strategic messaging transforms visitors into customers. We work in parallel—your team crafts compelling content while we build the technical foundation—ensuring your site launches on time with messaging that converts.

Content Writing

You’ll develop the words that tell your story and compel action. You’ll use the wireframes and page layouts to know what content goes where.

Development

Your design gets converted to actual code for the first time. WordPress is the foundation your site will be built on.

Our primary focus here is on the words.

The finish line is here. Launch is where your new website steps into the spotlight and starts working for your business. We handle the technical complexities of going live, then equip your team with everything they need to confidently manage and grow your site. By launch, your team not only gets a finished site but also knows how to keep it running and evolving with ease.

You’ll collaborate with your team using Marker.io to review the site together, flagging any tweaks or issues in real-time. It’s as easy as getting your team together, clicking through the site, and clicking the red button when you see an issue.

Launch

We’ll schedule an evening (Mon-Thu) to take your website live. We’ll highly recommend getting a WP Engine account to host your site.

Support

You’ll have direct access to our team for one full week after launch to address any functionality concerns that surface. This safety net ensures you can confidently share your new site, knowing we’re standing by to resolve anything that needs attention.

Education

You’ll receive personalized video tutorials walking through every feature your team needs to manage the site—updating content, adding pages, managing forms, and more. These recordings become your ongoing reference library, empowering your team to make updates independently whenever you need them.

By the time you're viewing your site for the first time, nothing on the website should be a surprise because we've gone through each step together.

The people

You should know the people working on your site

One of the things I hear most when talking to clients about their previous experience working with agencies is that they got sold by one person and then the “B Team” was brought in to do all the work.

The “B Team” drives me nuts.

Since I began my career in web back in 2004, I’ve been a huge proponent of trying to get the smartest people I know together to create some awesome websites. Classic City has taken many forms over the years, but the one element that has stood the test of time is that we put our entire team front-and-center.

There isn’t any “B Team” or the ability to hide behind a project manager. If you’re in the collective, you’re are talking to clients and an active part of the collaboration.

Chris LaFay

Dawn Audano

Andrew Booth

Claude Ball

Samson O'Shaughnessy

Andy Milligan

We’ve built a lot of websites

Here is a sampling of the design work our crew has done from corporate to creative. If you wanted to take a look at some live sites:

Velociteach, Onspring, Magic Spoon, and Tonic

And, some case studies

See how teams moved from frustrated with their old website to confidently running impactful campaigns on their own.

Migrating a 4,000 page website

ATS's 4,000+ page website was too complex for their team to manage and too confusing for visitors to navigate. We restructured their content and built branded drag-and-drop blocks that simplified updates. Now ATS launches campaigns easily while maintaining SEO best practices.

Rebrand without a rebuild

Evangel University needed to launch their complete rebrand but faced rebuilding 400+ pages built in outdated WP Bakery. We created a block-by-block migration strategy that transformed their entire site in 12 months.

Best-selling bundle subscription

Magic Spoon’s cereal and granola-based treats provide healthy nourishment inside fun, nostalgic packaging. They have successfully carved a niche with a site that skillfully conveys this, but both website technology and project management were slowing the journey.

Not just logos

Companies we’ve worked with

A simple “list of logos” drives me nuts – what did you actually do? While I don’t have full-blown case studies for every client, I at least wanted to give you a snippet of what each logo entails.

Built their original blog in WordPress that drove 1M+ hits per month

Go-to web partner for the CRO and SEO side of the house.

Developed multiple touchscreen experiences for trade shows.

Led web design and development direction for all web projects.

Custom website design and custom Woo integrations to their LMS.

Created a WP Multisite environment for the marketing team to run with.

Deep sitemapping for a complex, multi-industry marketing website.

Designed and developed their WP blog to drive SEO efforts.

WooCommerce connected to their ERP via an API.

Custom WordPress design, sitemapping, and content strategy.

We asked our clients why they enjoy working with us.

Turns out, when you build long-lasting websites with education to back it up, life is a lot easier for marketers.

Classic City Consulting crafted a dynamic, upgraded website for our historical society, responding quickly to our evolving needs.

Cathy Hix

President, Arlington Historical Society

Classic City Consulting responds quickly and provides excellent work. I highly recommend their services for any web development needs.

Angelique Weaver

Director of Marketing, Burrow and Associates

Every request we’ve made of Classic City was met quickly and pleasantly. Their creative and innovative ideas are invaluable.

Ann White

Founder, Courage For Life

Chris and his team ask the right questions and deliver solutions tailored to our business needs.

Serena Ploessl

Product Manager, Velociteach

They combine structured workflows with exceptional communication, ensuring a great experience every time.

Bill Yates

EVP, Velociteach

Classic City is professional, prompt, and dependable, always exceeding expectations.

Ben Howerton

Co-Founder, Dev Methods

Chris and his team enhanced our marketing outreach with great ideas and attention to detail.

Bryan Fike

Chris and his team understand WordPress thoroughly and provide fast, high-quality solutions.

Bryan Wish

Founder, Arcbound

Classic City rebuilt our church website with exceptional training and professional guidance.

Allison Per-Lee

Pastor, Westminster Presbyterian Church

After partnering with them on multiple projects, I can say they go the extra mile in digital strategy and account management.

Chris Bradley

Owner, BRADLEYWEST

Classic City gave our website a fresh look, generating more calls for our business. They are friendly and professional to work with.

Donna Rayfield

Owner, Rayfield Tree Care

Classic City is down-to-earth and easy to work with, delivering incredible results for my projects.

Chase Hawkins

Founder, SportChirp

Their team is friendly, reliable, and delivers fantastic work. I finally found a development firm I can trust.

Dan Simmons

Marketing, A4

Classic City solves complex coding issues with ease, helping with tasks big and small alike.

David White

Founder, civilogistix

Chris and his team bring years of experience and professionalism to every project, providing the right solutions for businesses.

Kevin Slocum

Director Of Technical Operations, Resicap

Classic City developed a polished website and brochure for my business, earning countless compliments from my clients.

Celine Saulnier

Owner, Neurodevelopmental Assessment & Consulting Service

Classic City Consulting exceeded expectations in redesigning our website. They listen and deliver solutions tailored to our needs.

Deidre Crawford

General Manager, Slab Dream Lab

Chris and his team are extremely communicative and responsive, offering step-by-step instructions and creative solutions for our web projects.

Erin Hedlun

Chief Marketing & Communications Officer, Evangel University

They gave me brutally honest feedback on my ideas. They weren’t yes machines, but they found a way to take my wants and figure out ways to say a realistic yes.

Nathan Stuck

CEO, Profitable Purpose Consulting

They bring sharp, creative, and strategic solutions to every project, making them top-notch partners.

Ryan Klee

Owner, Rootstock

The training

We make your team the experts, not bystanders.

Websites are a bit of a black box. You don’t really know what you’re getting until the final product is delivered and you’re able to login to the backend for the first time.

I liken it to getting contract work done on your home: you can read all the reviews about a kitchen remodeling company… but until they are done, you don’t really know what’s going to happen.

Since the website process is historically riddled with surprises, let’s remove one of them. You can take a look at some sample videos that walkthrough the backend of some websites that we’ve built.

I believe you should know what you’re getting into before you sign a contract.

Breaking down our pricing

Simple Site

$15,000

Bi-weekly meetings
< 5 hand-crafted pages
12 core blocks
Blog
Script management
Custom tutorials created
1 round of QA
0 migrated pages
0 custom content types
eComm not available
No custom API work
No custom artwork
No homepage messaging

Something More

$25,000

Weekly meetings
6-10 hand-crafted pages
12-15 core & custom blocks
Blog
Script management
Custom tutorials created
2 rounds of QA
< 10 migrated pages
1 custom content types
eCommerce available
No custom API work
No custom artwork
No homepage messaging

Robust Sites

$35,000+

Weekly meetings
11+ hand-crafted pages
15+ core & custom blocks
Blog
Script management
Custom tutorials created
2 rounds of QA
11+ migrated pages
2 custom content types
eCommerce available
Custom API work
Custom artwork
Homepage messaging

Chat with Chris

The questions I get asked

I see your pricing, but what is the average clients pay?

I typically see 10+ page websites with a couple of pieces of special functionality land between $20-30K. The folks who land closer to $15K are ones who need a 5-page website up fairly quickly. Also, if you need help with an existing website, smaller price points would come into play.

How do you handle hosting?

In the same vein as all the other transparent stuff above, we like our clients to own their own hosting. We highly recommend WP Engine, but have worked with almost all of them in the past.

What happens after we launch the website?

The site is fully yours. You will have admin access to do anything you want with the site as well as the training you need to make updates to the content, headers, footers, and menus. If there is a need, we’d love to help support your team post-launch as well (pricing starts at $2K/mo).

What’s the difference between the wide range price points I’m getting back from agencies for my new website rebuild?

This question needs a full blog post, but let me get the basics down here: If it’s less than $5K, you’ll be working with a freelancer. Between $5-15K, you’re typically working with a one- or two-person team. $15-30K is when you start getting into either (a) small, niched agencies, or (b) larger, generalist agencies that don’t specialize in web. North of $30K is most likely a larger agency with a sizeable full-time team.

Will I meet the full team before signing the contract?

In most cases, yes. I can’t guarantee everyone’s schedule lining up perfectly, but that is our goal.

Can I see examples of your work?

Absolutely you can. Just head over here.

Do you all do any marketing services outside of web?

No. We tried that for a while and realized it was not our sweet spot. We have a lot of amazing partners we’d love to put you in touch with.

What page builder(s) do you all use for WordPress?

When we’re building a website ourselves, we use WordPress’s native block functionality (formerly called Gutenberg, now called the WP Block Editor). We also mix in a handful of custom blocks built with ACF as well.

If we’re editing an existing website, we have reps with almost all of the page builders out there.

Will you write content for my new website?

Yes, we can provide an initial draft of content for any pages that we earmark. For myself, I know that it’s a lot easier to edit content than it is to create words while staring at a blank page.

Let’s schedule a match session

Websites are tough. Understanding the differences between agencies is a pain.

Let’s talk about how your team can take charge of your next website.

Chris LaFay
Founder & CEO