Blog
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Checklist CRO: Conversion Optimization Essentials
Unlock the secrets to better website conversions with this comprehensive CRO checklist. From defining your core message and optimizing calls to action to leveraging analytics tools like heatmaps and Google Analytics, this guide provides actionable steps to improve your site’s performance. Start making data-driven changes today to turn visitors into customers.
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Our Website Revamp Project Plan Template
Website redesigns are complex. Take a peak behind the curtain at our website revamp project plan template.
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How Much Does a Website Redesign Cost? (Free Calculator)
There are many options out there (a lot of marketing companies “do web”). Let’s dive into what makes pricing different and use our free calculator.
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Website Functionality and Integration Questionnaire
A website redesign involves tackling many factors, making preparation key to success. That’s why we’ve compiled our comprehensive website design questionnaire—a vital tool in our discovery process. This guide addresses everything from decision-makers and design inspiration to technical integrations and SEO benchmarks, ensuring every aspect of your redesign is accounted for.
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One Large Site or Multiple Websites?
When your company diversifies, structuring your website(s) becomes challenging. I’ll walk through when to expand your current site, build subsites, and when building separate websites makes sense.
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Let’s Build a Case Study Layout
We’re going to create a simple case study layout that you can use repeatedly. I’ll also summarize the key data you need for each case study so you can reduce the time you spend on each one.
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How to Make Websites Look Unique
When designing a website, it’s tempting to go for flashy, rule-breaking aesthetics, but these often come at the expense of user experience and long-term editability. Our approach finds a middle ground: crafting unique, visually appealing designs that maintain simplicity, usability, and the ability for clients to update content without needing a graphic designer.
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Getting Hung Up on Content in a Website Redesign
We believe in a focused, strategic approach to website content by prioritizing essential pages and applying the 80/20 rule to streamline the rebuild process. Instead of expecting clients to overhaul everything, we draft key content that highlights their unique value, ensuring the site resonates with customers from launch.
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Rewriting Content on a Redesign
In the website build process, prioritizing and refining content is essential to avoid perfectionism and focus on core pages that communicate the most important messages. By using a minimalist sitemap and templated structures for secondary pages, clients can efficiently update and launch a website with cohesive, targeted content.