A conglomeration of posts from the Classic City team and our partners.

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Developing a Video Strategy

Last week, we talked about the importance of a video strategy. In case you missed it, you can click here to read it. Hopefully you now are beginning to understand why your business needs a video strategy. But it does not just end there. The next step is to begin asking questions to develop a […]

Camera lens close up

Why You Need a Video Strategy

Let’s just dive right in: You need a video strategy online. Now. Let me explain. In case you haven’t noticed, video content is everywhere. Instagram, Facebook, and Twitter all have video capabilities. Twitter and Facebook have launched their own live video platforms. This shift changed when smartphones began including video capabilities. I remember the first […]

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Increasing the Importance of Responsiveness

Responsiveness refers to a website’s ability to expand and collapse depending on the size of the screen it is displayed on. This will be a vital concept in web design as mobile devices claim an ever increasing share of internet use. Consider a site you visit frequently. When you are on a mobile device, it […]

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How to Create Advertising Campaigns in Google AdWords

In our last series post in ‘How to Advertise on Google’ we discussed keywords. At this point in our series, you have now created all of the pieces needed to start advertising on Google. Now, let’s go over the final piece: putting all the parts together and launching a campaign on Google AdWords. When setting […]

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Why UX Matters

User experience (UX) can quietly make or break a website. UX refers not to how a site looks, but how it functions for a user. A beautiful site will initially catch a visitor’s eye, but doesn’t guarantee the outcomes a website exists to create. Once your business or application has someone’s attention, it should guide […]

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How to Write Your Own Ads on Google AdWords

Welcome to Part 4 of our ‘How To Advertise on Google’ series. Our topic today is the ads themselves. We will cover: the anatomy of ads on Google, guidelines for writing ads, and best practices for writing killer ads for your business. Let’s dive in! If you’ve ever wanted to be in advertising, now is […]

Google AdWords

Google AdWords 101

Welcome to Part 2 of our ‘How To Advertise on Google’ series. Today, we will cover the nuts and bolts of advertising on Google. We will also run through the important lingo of the advertising world. Let’s dive in! In our last article we touched on why advertising on Google is worth your time and […]

Google AdWords logo

Why You Should Be Advertising On Google AdWords

Welcome to Part 1 of our ‘How To Advertise on Google’ series. The goal of this series is to educate people with any level of experience on how and why you should leverage advertising on Google. We will cover everything from why you should be advertising your business, all the way to how you can […]

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5 Tips to Writing Killer Ad Copy on Google AdWords

The keys to writing the best ads on Google come down to a few basics. In order to drive more clicks on Google, you want to be able to: 1) grab someone’s attention, 2) give them a reason to click through to your site, and 3) incite them to perform some action (such as buying […]