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At the start of this year I switched most of our website builds back to a plain scope of work. It lists the phases, the rough timeline and the payment schedule, and that’s really it.

Put two website changes side by side, one that made a site better and one that started it drifting, and most of the time you couldn’t tell which was which. Both show up as a new color or a section that doesn’t match anything around it.

Put two people from the same marketing team in front of a blank page in WordPress and you’ll get two different-looking pages back, even if neither of them calls themselves a designer. That’s TECHNICALLY not a problem. Every one of us has a slightly different eye for what looks good, and whether you’

We worked with a university on retainer for about three years, and shortly after we started they sent over a new brand style guide that looked ten times better than anything they’d had before. We designed new building blocks for their website straight from it. A few years in, they started telling us

Pretty much whoever you ask, folks will tell you that the lifespan of a website is about 2 to 3 years. After that it looks tired, the person who manages it can’t stand working in it, and somebody starts pricing out a redesign. Most of the web design world treats that number like mileage on…

A marketing manager at a mid-size B2B company asked for two things from their website in a single sentence on Reddit this summer:

A marketing manager at a mid-size B2B company posted this on Reddit a couple of months ago:

I don’t care how small your company is, somebody needs to have the website as part of their job. And in a lot of the small businesses I work with, that person ends up being the founder (or sometimes both co-founders….), neck-deep in working on the site themselves.

Boring doesn’t build trust; it builds indifference. I’m intentionally breaking my website (starting with a retro-style header) to prove that “play” is the ultimate competitive advantage in the B2B world.

For years, we’ve been told that marketing is a math problem. If you put enough people into the top of a “funnel” through lead magnets and drip campaigns, a predictable percentage will eventually come out the bottom as customers. We obsessed over pillar content and subpages designed to keep people trapped on our sites for…