Applied Technical Solutions
Redesigning a 4,000-page website
ATS provides testing, engineering, and calibration services to an array of industries. And with more than 4,000 unique pages, their website reflected the breadth and depth of their solutions.
But it had begun to grow unmanageable and cumbersome to navigate. ATS needed a solution for their site’s complexity: one through which users could navigate through a sea of options, maintain their SEO, increase conversions, and the ATS team could manage efficiently.
Audit, mapping, and editing
We audited ATS’s content structure to understand how its solutions connected to locations, resources, and industries. Then we created new site mapping and wireframes that dynamically connected sections of the site and took what used to be manually edited pages and turned them into dynamic pieces of content.
The updated WordPress Block Editor gives their team drag-and-drop templates for every part of the site. Visitors now find relevant solutions faster and can contact ATS with minimal clicks.
Executing for expansion
Now ATS easily launches marketing campaigns and adds new solutions using their branded block library. All content follows SEO best practices, so new pages rank quickly in search results.
The modernized tools support ATS’s growth-through-acquisition strategy, letting them quickly integrate new offerings under one corporate umbrella while retaining existing clients.
Hi! My name is Chris.
Every company is at different place for their web needs. On our call, we’ll get a handle on if a website revamp makes sense or if simply improving your current site is the logical move.
And, if Classic City isn’t the right fit, I’ll introduce you to someone who would be, debrief them on our call, and make sure you’re not having to repeat information.