Sitelines: a weekly newsletter

A weekly hit of website clarity from the smartest marketers I know

We’ve all been there before: stuck.

It feels lonely, and you just sit there spinning your wheels hour after hour.

Then, you go and grab lunch with a buddy, and an idea sparks.

I’m on a mission to create that spark for you.

And, I wanted to get my friends involved – because many of them are smarter than me.

Each issue delivers one clear, tactical idea from an industry expert to help your site perform like it’s supposed to.

🧠 Built by marketing leaders for marketing leaders.

Who is on the roster?

I get it. You wanna know if these people are even worth the time. Take a look. Find them on LinkedIn. They are all pretty fantastic.

Leo Falkenstein

Consume Media

Videography

Robert Carnes

GreenMellen

Messaging

Jaci Lund

Treebird Branding

Branding

Bret Kempler

Kempler Consulting

Lorenz Esposito

SearchX

SEO

Nick Tapp

Taptico Consulting

Garrett Jestice

Prelude Marketing

GTM

Joe Scanlan

Marker.io

Biz dev

👆🏻 And that’s just the beginning 👆🏻

Sign up today and get the Redesign Readiness Checker

This 14-question guide helps you find the silent issues slowing your marketing team down. If your team’s ever said, “we’ll just work around it,” this is for you. It’s a Google Doc you can download and share with your team.

We’ve spent the last decade helping companies like AutoZone, Evangel University, and Magic Spoon eliminate digital drag from their websites. I have also met a lot of really smart people I’d love to introduce you to.

What Sitelines will cover

One tactical insight from a trusted expert – not recycled blog content
Quick wins you can apply across your website, messaging, or UX
Real talk about what’s working (and what’s wasting your budget)
Cross-functional relevance: conversion, structure, clarity, and scalability
A focus on websites as marketing operating systems – not just digital brochures