It’s time… Your site needs a refresh
Finished a rebrand
You just finished working with an amazing agency who took your new message and gave your brand aesthetic a needed lift.
Design Drift has taken over
When you navigate through your site, you feel as if every page was created by a different team member; nothing is consistent. Take a look at ours.
Your needs are more complex
When your site was built, you didn’t need much. Now, you have duplicative content all over and managing the site is a hassle.
Final outcome:
A website that can scale with you
Let’s make it happen!
Step 1
Your business is complex
And therefore, your website has a lot of moving parts to it. Long-gone are the days where a simple 5-page website was able to run your marketing plan.
You are:
This is where we start: Understanding your marketing and internal admin objectives.
“Classic City listens, responds quickly, and delivers high-quality work, making collaboration seamless.”
John Teed
Step 2
Creating the infrastructure
Now that we understand how you will use your website, it’s time to dive into the details of what will be included. Before we get into the creative side, we go through these core questions:
The goal here is simplicity, defining the logical amount of content to push your organization into the next growth phase.
Step 3
Now, the creative begins
Homepage Design
We start off with just the homepage. We want to ensure that we are all aligned on aesthetics.
We’ll design a couple of different takes based on all the inspiration we have talked about.
Codex Design
Once the homepage aesthetic is approved, we’ll move on to the Codex. These are the building blocks that will make up your new site.
Page Layouts
When we created the list of pages you truly need for your site, we earmarked a handful of those pages to design specific layouts. We’ll take the elements from the Codex and create layouts for each of those earmarked pages.
Step 4
Code & content
If we’ve done our job right, this is the easy part. Our crew will write any content we’ve earmarked for our team, while your side will send over any content we need (we have systems to make that simple).
For the techies who want to know how we code:
How do we handle QA?
Let’s be real for a second. A website is complex. There will always be areas that need adjustment across all the phases of a project.
But, the thing is, every agency handles that process differently. A lot of times, this is where communication falters, expectations are not met, and relationships sour. Rather than avoid it, let’s talk about it now.
During design
When you are reviewing the mockups, our design tool allows you to one-click drop in comments directly on the design file.
During development
Once your website is ready to view in a browser, every page of the site will have a small button on the side. You’ll be able to click a button and drop us feedback directly on the site.
The schedule
Our timeline gives us 48 hours of breathing room between large deliverables. We recommend sitting down with your team the day of (or day after) a large deliverable and submitting feedback together.
What’s next?
Every company starts at a different place. On our call, we’ll get a handle on what stage you are currently in and what makes sense for your next best step.
Sometimes that’s growing your current website. Other times, it is building a new site to be the foundation for your marketing efforts. I’ll get a handle on what drives ROI for you and walk you through what it would look like to work with us.
By the end, you’ll have items to take back to your team to implement and know whether or not we’re the right fit.