This Got Me Thinking Podcast

Let’s share your breakthrough moment. Join me on This Got Me Thinking, a podcast for marketing leaders where we educate the next generation by diving into a retrospective on a single challenge you overcame.

Our agenda

This isn’t your standard “tell me about your career” podcast. We’re going to take a single challenge you’ve gone through and walk through it, start to finish.

You’ll need to think through three key areas ahead of time.

What was one leadership challenge that really shaped you?

Why did it matter? What made it hard?

What was at stake?

How did it feel in the moment? What pressure were you under?

What options were on the table?

How did you evaluate what to do next?

Did you choose wrong first? How did you pivot?

What happened in the end?

Was there a moment when you realized it had worked (or hadn’t)?

What did you learn from it?

How has this challenge shaped the way you lead today?

Good things to know

I record from the very beginning.

I use Riverside, and I have it setup to automatically record. Don’t worry: the podcast is completely edited, and we’ll shoot the breeze for a while.

The podcast is fully-edited.

We will assuredly chase some rabbits. That’s OK. We’re also talking about a challenging time — there’s a chance you may accidentally say something you don’t want “on the record.” No sweat at all. The great thing about an edited podcast is that you don’t have to be perfect. The goal is to tell a story. We’ll make it sound fantastic.

You don’t have to perform.

I’ve been on several podcasts where the host simply uses the entire cut of the recording for the podcast. Those have made me feel like I have to be “on” during the entire recording. For this podcast: You don’t have to. In fact, we’ll have small talk at the beginning, and there is a good chance that I’ll just start slipping in questions about the topic you told me about. I have had one guest tell me: “Oh, I didn’t even know we started. That was awesome!”

How do I think of my challenge?

I’ve had a number of people ask me this. Some questions that have been good to ponder are below:

– What is something from your childhood that you’ve held onto as “fact” that you needed to disassemble?

– Did you travel somewhere, learn about culture, and it actually changed the way you lead?

– Was there a seemingly small, inconsequential moment that you keep coming back to as a cornerstone?

– Do you have a passion or a hobby that has changed the way you view what you do?

– You stepped out and tried something different in the face of a lot of people telling you “that’s a bad idea.”

How long is all of this?

I block off an hour for recording, as I want our conversation to be as natural as possible. In fact, sometimes, we’ll chase a rabbit and find an even better story.

The podcast will get trimmed down substantially. Most episodes so far average about 10 minutes, with the longer ones being closer to 15.

I want to promote it! What will you send me?

I always love someone who is excited to promote their episode. You’ll get access to a Google Drive folder that has the raw video files (ya know: if you say something that you would personally like to clip for your own, do it!), the episode artwork, and a couple of social media clips.

You wanna help shape the next generation of leaders?
We should chat.

Let’s Record a Podcast

Max. file size: 50 MB.
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Your Story

One or two sentences
One or two sentences
One or two sentences

Now, let's schedule

Since you have now filled out all of the information I need, you’ll be sent over to HubSpot to grab a time that works for you!

Sample Episode