Agency Day — Atlanta, June 2
A whole day to actually work on your own agency.
Get that video shot you have been wanting. Grab some lunch with some peers. And, leave with a better idea of your agency’s message and homepage content.
Three hosts, one day, built for you: Jaci Lund (Treebird Branding), Mickey Mellen (GreenMellen), and me. Invite-only, Atlanta agency crowd. Block the whole day, or just grab a Content Day slot — your call.
We didn’t have a selfie with one another, but we hung out recently!
FireWorks Co-Working in Marietta; Mickey Mellen’s spot.
What is this?
The problem: Agency owners are great at building other people’s brands, websites, and content. When it comes to their own… the homepage never ships, the video never gets shot, and the messaging is still “we’re passionate about great work.” You’re too close to it, too busy with client work, and too alone with it.
The fix: One full day. One room full of other agency owners. A video crew shooting content for you in the morning. Lunch. Then two back-to-back working sessions where Jaci tears your messaging apart (in a good way) and I tear your homepage apart (in a good way). You leave with video clips, sharper words, and a homepage outline you can actually hand to someone.
In short: come in, get video shot, have lunch, do your own work on your own business, get live feedback from two people who do this for a living. Leave with stuff you’d otherwise put off another six months.
The day, hour by hour
9:00 – 11:30 AM
Content Day shoots
20-minute slots, back to back, shot by the Shock Social crew. You pick 3–5 questions ahead of time, riff on them off-camera, and we edit it into short-form vertical clips you can use anywhere.
Limited to six slots. Grab one below.
11:30 – 12:00 PM
Lunch, on us
Break between the shoots and the workshop. Eat, talk shop with the other agency folks in the room, meet Jaci if you haven’t, catch up with Mickey.
12:00 – 2:00 PM
Messaging
Jaci leads
Jaci walks through her messaging worksheet — the thing she uses with her own clients to pull real positioning out of a business. 45 minutes of teaching, 45 minutes of you actually working through it, then 30 minutes of live QA where we pull your doc up on screen and critique it together.
2:00 – 4:00 PM
Homepage
Chris leads
I’ll walk you through a set of pre-built homepage wireframes inside a tool I built. You take what Jaci just pulled out of you and type your actual homepage copy into the layout — no design, no AI, just words. 45 min teaching, 45 min typing, 30 min live teardown. You leave with a homepage draft.
The goal of the afternoon: how well do you understand your own business? Clear enough to put it on a homepage without hiding behind AI?
Your hosts
Chris LaFay
Founder, Classic City Consulting. 20+ years building websites, mostly for service-based businesses. Runs the afternoon homepage workshop.
Jaci Lund
Founder & Creative Director, Treebird Branding. Builds enduring brands for visionary businesses. Runs the messaging workshop.
Mickey Mellen
Co-founder, GreenMellen. Hosts us at FireWorks — his Marietta co-working space — and floats around the day talking shop with anyone who wants it.
The Shock Social crew will be handling the Content Day shoots. From left to right: Ben, Tyler, and Sebastian.
Questions you might have
Nope. You can grab just a Content Day morning slot and bounce after lunch, or skip the morning and just come for the afternoon workshop. Whatever works. The full day is the recommended version though — that’s where the magic happens.
Invite-only for this first run. If you got the link, you’re on the list.
Agency owners and solo operators running creative, branding, web, marketing, or content businesses in the Atlanta area. If you build things for other people all day and your own stuff is a mess, you’re exactly who we built this for.
Nope. One of us will ask your pre-submitted questions from off-camera — our voice never ends up in the final cuts. It’s all about you. (If you want a refresher on how Content Day works, same format as the one we ran earlier this year.)
If you have a Content Day slot, arrive 15 minutes early — we run tight on the morning schedule. If you’re only here for the workshop, doors open at 11:45 and we start rolling into lunch at noon.
Yes. Served around noon in the FireWorks common area.
A laptop for the afternoon workshop — you’ll be typing into the wireframe tool and Jaci’s messaging worksheet live. If you’re doing the Content Day shoot, wear what you’d wear on camera (solid colors photograph better than patterns).
It’s a tool I built to get business owners to stop obsessing over aesthetics and focus on what they’re actually saying. You pick a layout and type your real homepage copy directly into it — no design, no AI autocomplete, just your words. We’ll use it live in the afternoon session.
A few weeks after the shoot. You’ll get 30–60 second vertical clips with captions, plus the full unedited video to do whatever you want with.
Grab your spot
When you book, you’ll be asked three things: whether you want a Content Day morning slot, whether you’re staying for the afternoon workshop, and (if morning) 3–5 questions you want us to ask you while you’re on camera.