Author: Chris LaFay
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Protected: Doing an SEO Assessment on a WordPress Site
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Making Your Message Convert in a Website Redesign
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A website redesign is more than aesthetics—it’s about aligning with your evolving business and customers. This guide covers key steps, from refining messaging to structuring pages and defining clear calls to action. Focus on clarity, a strong sitemap, and a seamless user journey before tackling design.
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Checklist CRO: Conversion Optimization Essentials
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Unlock the secrets to better website conversions with this comprehensive CRO checklist. From defining your core message and optimizing calls to action to leveraging analytics tools like heatmaps and Google Analytics, this guide provides actionable steps to improve your site’s performance. Start making data-driven changes today to turn visitors into customers.
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How to Improve Multiple Product Options
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Creating a website that converts visitors into customers is as much about design as it is about content. In this guide, I’ll share simple, actionable aesthetic tweaks to optimize your website for better conversion rates. Being too uniform hurts conversion One of the main issues I observed is the overuse of similarly sized and weighted…
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Our Website Revamp Project Plan Template
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Website redesigns are complex. Take a peak behind the curtain at our website revamp project plan template.
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How Much Does a Website Redesign Cost? (Free Calculator)
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There are many options out there (a lot of marketing companies “do web”). Let’s dive into what makes pricing different and use our free calculator.
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Website Functionality and Integration Questionnaire
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A website redesign involves tackling many factors, making preparation key to success. That’s why we’ve compiled our comprehensive website design questionnaire—a vital tool in our discovery process. This guide addresses everything from decision-makers and design inspiration to technical integrations and SEO benchmarks, ensuring every aspect of your redesign is accounted for.
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One Large Site or Multiple Websites?
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When your company diversifies, structuring your website(s) becomes challenging. I’ll walk through when to expand your current site, build subsites, and when building separate websites makes sense.
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Let’s Build a Case Study Layout
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We’re going to create a simple case study layout that you can use repeatedly. I’ll also summarize the key data you need for each case study so you can reduce the time you spend on each one.
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How to Make Websites Look Unique
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When designing a website, it’s tempting to go for flashy, rule-breaking aesthetics, but these often come at the expense of user experience and long-term editability. Our approach finds a middle ground: crafting unique, visually appealing designs that maintain simplicity, usability, and the ability for clients to update content without needing a graphic designer.