Author: Chris LaFay
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How to Let Your Marketing Team Edit the Website Without Breaking It
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A marketing manager at a mid-size B2B company asked for two things from their website in a single sentence on Reddit this summer:
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What to Do When Every Website Change Needs a Developer Ticket
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A marketing manager at a mid-size B2B company posted this on Reddit a couple of months ago:
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Who Should Be Able to Edit Your Company Website?
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I don’t care how small your company is, somebody needs to have the website as part of their job. And in a lot of the small businesses I work with, that person ends up being the founder (or sometimes both co-founders….), neck-deep in working on the site themselves.
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My Website is a Video Game
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A few months ago I wrote a manifesto. Said I was going to run 24 experiments on this website over the course of 2026 (roughly two per month, right?). In a crazy turn of events, I fell behind almost immediately. Who is shocked? No one. However… this week I pushed through six at once. Why? I’ve…
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Why I’m Breaking My Own Website in 2026
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Boring doesn’t build trust; it builds indifference. I’m intentionally breaking my website (starting with a retro-style header) to prove that “play” is the ultimate competitive advantage in the B2B world.
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Long-live the Brand
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For years, we’ve been told that marketing is a math problem. If you put enough people into the top of a “funnel” through lead magnets and drip campaigns, a predictable percentage will eventually come out the bottom as customers. We obsessed over pillar content and subpages designed to keep people trapped on our sites for…
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Doing an SEO Assessment on a WordPress Site
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If you’re struggling to improve your WordPress site’s SEO, this guide—created in partnership with Sophie Brannon of StudioHawk—covers essential steps to get you started. From keyword research and technical SEO to using the right WP plugins, this article provides a practical roadmap for boosting your search rankings.
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Making Your Message Convert in a Website Redesign
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A website redesign is more than aesthetics—it’s about aligning with your evolving business and customers. This guide covers key steps, from refining messaging to structuring pages and defining clear calls to action. Focus on clarity, a strong sitemap, and a seamless user journey before tackling design.
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Checklist CRO: Conversion Optimization Essentials
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Unlock the secrets to better website conversions with this comprehensive CRO checklist. From defining your core message and optimizing calls to action to leveraging analytics tools like heatmaps and Google Analytics, this guide provides actionable steps to improve your site’s performance. Start making data-driven changes today to turn visitors into customers.
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How to Improve Multiple Product Options
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Creating a website that converts visitors into customers is as much about design as it is about content. In this guide, I’ll share simple, actionable aesthetic tweaks to optimize your website for better conversion rates. Being too uniform hurts conversion One of the main issues I observed is the overuse of similarly sized and weighted…