Author: Chris LaFay
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Let’s Build a Case Study Layout
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We’re going to create a simple case study layout that you can use repeatedly. I’ll also summarize the key data you need for each case study so you can reduce the time you spend on each one.
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How to Make Websites Look Unique
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When designing a website, it’s tempting to go for flashy, rule-breaking aesthetics, but these often come at the expense of user experience and long-term editability. Our approach finds a middle ground: crafting unique, visually appealing designs that maintain simplicity, usability, and the ability for clients to update content without needing a graphic designer.
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Getting Hung Up on Content
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We believe in a focused, strategic approach to website content by prioritizing essential pages and applying the 80/20 rule to streamline the rebuild process. Instead of expecting clients to overhaul everything, we draft key content that highlights their unique value, ensuring the site resonates with customers from launch.
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Rewriting Content on a Redesign
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In the website build process, prioritizing and refining content is essential to avoid perfectionism and focus on core pages that communicate the most important messages. By using a minimalist sitemap and templated structures for secondary pages, clients can efficiently update and launch a website with cohesive, targeted content.
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Perfection Isn’t Necessary
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Perfection can be a barrier to progress when launching or redesigning a website. Instead of letting delays and endless revisions stall momentum, just start, refine as you go, and let your story evolve over time.
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How to Keep Your Website Consistent
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Inconsistent design often results from multiple editors making varied adjustments over time. Establishing core style rules and a reusable block library can help maintain a cohesive, easy-to-manage website.
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But I Have a Relationship-Driven Sales Process
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If I had a dime for every time I heard “our website isn’t that important as our business is all word of mouth,” I’d be absolutely rich.
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My Website is a Mess
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I have spoken to countless folks over the years who want to do a redesign of their website. During these conversations, I typically hear something like: If this is you, know this problem is assuredly solvable. This mess happens mainly because of a few reasons: Too many cooks in the kitchen There is more than…
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How to Get More Out of Your CRM
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Don’t get hypnotized by complexity. The West Wing Customer Relationship Management or CRM systems are powerful tools that enable businesses to effectively manage their interactions with customers. By utilizing CRM software, your business can streamline your operations and enhance customer satisfaction. Keep Your CRM Data Fresh and Up to Date To unlock the full potential…
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The Best Ways to Market Your Website
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In today’s competitive digital landscape, understanding the best way to market your website is crucial for reaching your target audience and achieving your business goals. This article explores key strategies and considerations for website marketing, empowering you to make informed decisions that maximize your online presence. ============= It’s not the battles we lose that bother…