Author: Chris LaFay

In our last series post in ‘How to Advertise on Google’ we discussed keywords. At this point in our series, you have now created all of the pieces needed to start advertising on Google. Now, let’s go over the final piece: putting all the parts together and launching a campaign on Google AdWords. When setting…

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User experience (UX) can quietly make or break a website. UX refers not to how a site looks, but how it functions for a user. A beautiful site will initially catch a visitor’s eye, but doesn’t guarantee the outcomes a website exists to create. Once your business or application has someone’s attention, it should guide…

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Welcome to Part 4 of our ‘How To Advertise on Google’ series. Our topic today is the ads themselves. We will cover: the anatomy of ads on Google, guidelines for writing ads, and best practices for writing killer ads for your business. Let’s dive in! If you’ve ever wanted to be in advertising, now is…

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Welcome to Part 2 of our ‘How To Advertise on Google’ series. Today, we will cover the nuts and bolts of advertising on Google. We will also run through the important lingo of the advertising world. Let’s dive in! In our last article we touched on why advertising on Google is worth your time and…

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Welcome to Part 1 of our ‘How To Advertise on Google’ series. The goal of this series is to educate people with any level of experience on how and why you should leverage advertising on Google. We will cover everything from why you should be advertising your business, all the way to how you can…

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The keys to writing the best ads on Google come down to a few basics. In order to drive more clicks on Google, you want to be able to: 1) grab someone’s attention, 2) give them a reason to click through to your site, and 3) incite them to perform some action (such as buying…

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So you want to be a designer? It’s an exciting and creative job that gives you a step up into the profitable and ever-changing world of website technology. And let’s be honest for a moment: people and businesses will always need websites designed. This allows for an excellent amount of job security. So what skills…

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Your website is arguably the most important piece of your business. You want to make sure you not only have one that functions, but that it’s also up to date, and easy for customers to navigate. Here are five warnings signs that reveal if your website needs an expert redesign: 1. No traffic, no business…

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So everyone wants to drive more traffic to their websites, right? But the real question there is how should you go about that process? Of course, there are multiple options – integrating social media, inviting guest bloggers to write for you, among others. However, perhaps the most popular option is to start up an advertising…

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In many ways, operating a startup business is a lot like running a marathon. Both require lots of time, training, and planning, as well as self-discipline and flexibility. In this blog post, we will break this down and explore some of the best practices to efficiently run your startup. Timing is everything During a marathon,…

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