Blog
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Why UX Makes or Breaks a Site
There are some beautiful websites out there – and yours very well could be one of those. It is an immersive, engaging experience, pleasing to the eye and formatted well across different types of devices. Your developer tossed around terms like “UI” and “UX” during the design process for you to think more critically about…
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How Evergreen Content Saves You Time
A common myth about content publication says you always have to publish something new. But “evergreen content” is a cornerstone for successful website presence. Evergreen content is timeless and fresh for readers, regardless of the publication date. And the revolving doors of site visitors, search engine results, and ranking adjustments means your post could be…
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Why RSS Email Marketing Makes Work Easier
Multitasking isn’t a real human phenomenon. We just switch back and forth really fast, and our brain tires quickly. It can take 15 minutes to reset! So it’s crucial that we get the most out of each task. That’s why RSS feed email marketing campaigns can be so valuable: they automatically pull new content from…
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What is the WordPress Team Doing to Keep Your Website Secure?
30.5% of the web is on WordPress. How does a cooperative team mixing paid and volunteer workers keep WordPress safe for that many websites?
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5 Ways To Make Your Video Content Great
Over the last 3 weeks, we have discussed the importance of a video strategy, how to develop that strategy, and what tools you will need to execute the strategy. Now that you are an expert on all of those topics, let’s talk about something incredibly important: creating great content. I’ll be honest: this topic goes…
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The Tools You Need For Video
So far in our series on video content, we have discussed why you need a strategy and how to develop a strategy. These posts are important for today’s post. If you haven’t read them yet, please do so now. Why am I asking you to read the first 2 posts before this one? Simple: you…
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Developing a Video Strategy
Last week, we talked about the importance of a video strategy. In case you missed it, you can click here to read it. Hopefully you now are beginning to understand why your business needs a video strategy. But it does not just end there. The next step is to begin asking questions to develop a…
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Why You Need a Video Strategy
Let’s just dive right in: You need a video strategy online. Now. Let me explain. In case you haven’t noticed, video content is everywhere. Instagram, Facebook, and Twitter all have video capabilities. Twitter and Facebook have launched their own live video platforms. This shift changed when smartphones began including video capabilities. I remember the first…
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Increasing the Importance of Responsiveness
Responsiveness refers to a website’s ability to expand and collapse depending on the size of the screen it is displayed on. This will be a vital concept in web design as mobile devices claim an ever increasing share of internet use. Consider a site you visit frequently. When you are on a mobile device, it…
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How to Create Advertising Campaigns in Google AdWords
In our last series post in ‘How to Advertise on Google’ we discussed keywords. At this point in our series, you have now created all of the pieces needed to start advertising on Google. Now, let’s go over the final piece: putting all the parts together and launching a campaign on Google AdWords. When setting…
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Why UX Matters
User experience (UX) can quietly make or break a website. UX refers not to how a site looks, but how it functions for a user. A beautiful site will initially catch a visitor’s eye, but doesn’t guarantee the outcomes a website exists to create. Once your business or application has someone’s attention, it should guide…
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How to Write Your Own Ads on Google AdWords
Welcome to Part 4 of our ‘How To Advertise on Google’ series. Our topic today is the ads themselves. We will cover: the anatomy of ads on Google, guidelines for writing ads, and best practices for writing killer ads for your business. Let’s dive in! If you’ve ever wanted to be in advertising, now is…