Blog
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Creating Child Themes in WordPress
Child themes allow you to extend or modify your theme’s functionality while allowing you to perform painless theme updates in the future. Most large, popular WordPress themes receive years of free updates. If you modify these theme files, your changes will be overwritten by a theme update, and you will have to manually reapply your…
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Designing a Stand-Out Email
Here is your go-to guide when you are ready to design your first email in MailChimp. Why MailChimp? We love MailChimp. It’s a great application that allows for different email marketing possibilities. One of the main selling features is that it has so many design options. Reasons you want to send email Identifying the why…
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All You Ever Wanted to Know About CTAs
Calls-to-action (or CTAs for short) are useful tools for creating engaging websites. In order to understand how to place them properly to get the most effective results, we first need to answer the obvious question… What is a CTA? A call to action is a defined area of your site that prompts a user to…
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Should You Build an App or a Website?
With more than 50% of internet searches taking place on smart phones, having a responsive, mobile-friendly website or app is essential. When deciding which is right for your business, here are a few factors to consider. Mobile Website Advantages [ccc_list id=”website-advantages”] Application Advantages [ccc_list id=”app-advantages”] Determine Your Needs While you can have both an app…
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Beginner’s Guide to the Drip Campaign
Harnessing the power of drip campaigns allows you to reach a customer at the moment they want to engage with your brand. The right time to communicate with your audience is the mystery that all marketers try to solve, but automated emails can take away some of the guessing. What is a drip campaign? Drip…
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Classic City Consulting: Top 20 Web Design Agencies in Atlanta 2018
Thank You! Classic City Consulted was named one of the top web designers in Atlanta by Clutch and one of the top 20 design agencies in the city by The Manifest. We are excited that our dedication to quality work and our commitment to client satisfaction has recently earned us these recognitions. Through their extensive…
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How to Fix Your Website’s Structure
When your website’s user experience is short of fantastic, your company risks losing potential customers to its lack of structure. If visitors are unaware of how to purchase products, send you an email, or learn how you can best serve their needs, they won’t engage with you. These are a few key areas that I…
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Content-First Design Methodology
There are a lot of websites out there that look fantastic – there’s no question about that. With so many options, how do companies take a potential customer from “I’m just looking around” to “This company understands me – and I want to buy.” The difference between having a simple “brochure website” and one that…
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Why Curated Content Matters
Content is king because it makes you click. Yes, it is a marketing cliche: content is king. Clicks measure the digital conversation between producers and consumers. And content drives clicks. From click-bait headlines and listicles to white papers and investigative journalism, the web is always hungry for more. More to read. More to watch. More…
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Why UX Makes or Breaks a Site
There are some beautiful websites out there – and yours very well could be one of those. It is an immersive, engaging experience, pleasing to the eye and formatted well across different types of devices. Your developer tossed around terms like “UI” and “UX” during the design process for you to think more critically about…
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How Evergreen Content Saves You Time
A common myth about content publication says you always have to publish something new. But “evergreen content” is a cornerstone for successful website presence. Evergreen content is timeless and fresh for readers, regardless of the publication date. And the revolving doors of site visitors, search engine results, and ranking adjustments means your post could be…
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Why RSS Email Marketing Makes Work Easier
Multitasking isn’t a real human phenomenon. We just switch back and forth really fast, and our brain tires quickly. It can take 15 minutes to reset! So it’s crucial that we get the most out of each task. That’s why RSS feed email marketing campaigns can be so valuable: they automatically pull new content from…