Dynamic Agency OS
A Website with More Texture
Chris DuBois runs Dynamic Agency OS, a high-level coaching and community platform for marketing agency owners. After years of personal coaching and successful agency leadership, Chris realized his digital home didn’t reflect the “no-fluff” value he was providing to his peers.
With his community growing fast and new product offerings on the horizon for 2025, he knew he couldn’t keep driving traffic to a “basic” template that lacked personality.
He came to us to move past the “haphazard” graphics and build a foundational design aesthetic he could finally be proud of.
A disjointed digital presence
Mismatched Brand Identity: Chris was putting out great content on LinkedIn and in his emails, but the transition to his website felt like stepping into a different world. The site relied on generic templates and solid backgrounds that didn’t capture the “hand-drawn” authenticity of his personal brand. This lack of a defined design system made every new addition to the site feel like “duct tape” rather than a natural extension of his business.
Growth Friction: With a rapidly expanding community and a re-architected set of offerings, Chris felt a mental block when it came to driving traffic. He knew his current site couldn’t support the new products or provide the professional “North Star” his brand needed for 2025. Without a design foundation, even simple updates felt like a massive operational headache.
We took Chris through our “Prototype” process to define a core color palette, font styles, and a unique hand-drawn art style. By integrating textures and custom iconography, we moved him away from “solid colors” and toward a professional, layered aesthetic that meshes perfectly with his photography. Now, instead of a static site, Chris has a library of blocks and dividers that make expanding his website a breeze. He finally has the “toolbox” needed to grow his brand slowly and intentionally over time without ever losing that genuine feel.