In our last series post in ‘How to Advertise on Google’ we discussed keywords. At this point in our series, you have now created all of the pieces needed to start advertising on Google. Now, let’s go over the final piece: putting all the parts together and launching a campaign on Google AdWords. When setting […]
User experience (UX) can quietly make or break a website. UX refers not to how a site looks, but how it functions for a user. A beautiful site will initially catch a visitor’s eye, but doesn’t guarantee the outcomes a website exists to create. Once your business or application has someone’s attention, it should guide […]
Welcome to Part 4 of our ‘How To Advertise on Google’ series. Our topic today is the ads themselves. We will cover: the anatomy of ads on Google, guidelines for writing ads, and best practices for writing killer ads for your business. Let’s dive in! If you’ve ever wanted to be in advertising, now is […]