More traffic. More customers.
Get the Word Out and Grow Your Business
You’ve got a solid business. You’re ready to scale and you know attracting more potential customers is the next step.
How do you navigate the complex and multi-faceted world of digital marketing to identify where to invest your limited marketing dollars?
- One Size Does Not Fit All
You need a customized digital marketing strategy that maximizes your specific strengths and doesn’t waste effort on low-return tactics.
- Where Do You Start?
Most small- and mid-sized business owners don’t know where to start in developing a comprehensive, integrated digital marketing strategy.
If that sounds familiar, Classic can help.
Let’s build a digital marketing engine that works for you.
Clarify Your Message
Few organizations invest the time to define their message so it’s consistent across all their channels—website, social media, emails, digital ads, trade show materials, sales presentations, speaking engagements, you name it.
Many times the message is held inside the head of the founder, CEO, or key sales person, making it impossible to use in all of your marketing efforts.
- Audit + Discovery
We begin with an audit of all of your current brand assets. Then, we facilitate a 75-minute messaging discovery session where you and your team do most of the talking.
- Draft + Present
We develop your messaging document including descriptors, differentiators, logical description, positioning statement, key messages, and marketing tagline; then we present it to your team.
- Collaborate + Iterate
Together, we’ll refine your messaging to make sure it accurately communicates and connects with your audiences.
- Refine Over Time
Even after it’s approved, your messaging document will continue to be refined as we learn which messages most resonate with your potential customers.
Implement a Customized Marketing Plan
We’ll collaborate with you and your team to define your marketing WINs (What’s Important Now) every 90 days.
With your WINs clearly defined, we can align our team’s activities to match your goals—adapting to what’s needed in the moment and to the tasks your team wants to handle internally.
Depending on your organization’s unique strengths and opportunities, we may recommend any of the following tactics.
- Website Updates or Redesigns
- Custom Landing Pages Written and Developed
- Digital Ads (Google, Social, etc.)
- Social Media (LinkedIn, Instagram, Twitter, etc.)
- Email Campaigns & Automation
- Trade Show/Event Offers & Campaigns
- Sales Presentation Design
- Speaking Engagements