Get a University Website that Drives Results
Building Your School's Digital Future
How is your website working?
Competing Priorities Can Clash on the Website
It’s more important than ever to have a great college or university website that connects with prospective students and drives applications and enrollment.
Sounds simple, doesn’t it? But in the higher education environment, building a great website is never simple.
Does this sound familiar?
- Admissions is always looking for the next feature that will magically flood them with qualified candidates. (Hint: it doesn’t exist.)
- The marketing department is always juggling requests from the whole university.
- Current students come to the website with a completely different set of expectations, but the site is designed for prospective students.
Convert your website into an effective tool.
Our comprehensive plan ensures that your university’s digital ecosystem is well-planned, user-friendly, and poised for growth. Additionally, we’ll guide you through the critical stages of establishing consistency, enhancing user-friendliness, and focusing on growth, much like constructing a vibrant, bustling city.
Infrastructure
Lay the groundwork for an effective university website, including integrations with your existing systems.
Building
Build a website that connects with prospective students while providing other web users what they need as well.
Expanding
Consistently make improvements based on your most important metrics, driving more engagement.
Growth
Add elements and sections that directly drive university growth through increasing enrollment and donations.
Phase One
Laying the Infrastructure
To begin with, we plan your website and lay down the essential infrastructure. We establish communication channels, audit the website, and create a consistent style guide, similar to how urban planners lay out the streets, utilities, and foundational structures of a city.
- Website Audit & Content Review
Review website and other marketing materials for consistency in styling, content, and user experience. - Analytics Setup
Implement heat mapping and configuring Google Analytics. - Style and Brand Guide
Develop or refine the style guide (both messaging and design) for all digital and print materials. - Tool and Vendor Assessment
Identify and evaluate all tools, CRMs, and third-party vendors.
Phase Two
Building the Website
During this phase, we focus on constructing key elements of your university website and enhancing its effectiveness. At the same time, we conduct usability audits, refine strategies, and train staff much like constructing residential and commercial buildings and ensuring they are user-friendly and efficient for the city’s inhabitants.
- Website Usability & SEO/SEM Audits
First, we’ll identify pain points for users and plan necessary updates. Then, conduct a thorough audit of your paid ads and search engine optimization. - Rebuild Strategy
Prioritize the changes that need to be made to the site. Discuss and plan for a complete website rebuild if needed. - Internal & User Feedback
Gather feedback from university staff and make necessary adjustments. Conduct user testing sessions and implement quick fixes to enhance conversions. - Training and Documentation
Provide training sessions and create documentation for easy reference.
AN EYE TOWARD ROI
Let’s make enhancements that make a difference.
Our structured plan ensures your university’s digital presence is not only consistent and user-friendly but also strategically focused on growth. Plus, by enhancing key areas like admissions and alumni engagement, we help universities attract and retain students, expand their online reputation, and build a sustainable digital ecosystem.
Phase Three
Expanding and Thriving
At this point in the process, we implement targeted strategies, expand content, and optimize SEO, like adding new districts, improving transportation, and ensuring a city thrives by attracting new residents and businesses.
- Admissions Focus
Develop targeted strategies for improving admissions content and campaigns. - Consistent Analytics Review
Review analytics data and adjust strategies based on insights. - Content Expansion
We’ll create advanced content on social media and also give increased attention to SEO to attract prospective students and make it easy for them to find you. - Email Marketing
Develop segmented email marketing campaigns for different audiences.
Phase Four
Advanced Growth Strategies
- Alumni and Advancement
Develop targeted strategies for alumni engagement and advancement campaigns. - Annual Review
Conduct a thorough performance review of all marketing efforts to identify potential growth opportunities.. - Strategic Planning
Develop a roadmap for the next 12 months and set new goals and KPIs.
“What’s most impressive is their ability to understand our key messaging elements and who we are as a business.”
“Chris and the Classic City team have been very responsive, make the effort to understand our customer and business needs, have a structured approach to managing work flow, and they communicate exceptionally well. Great experience—highly recommend!”
Recommended Investment
$15,000/month
This provides your university with a website and an experienced digital marketing team to address your unique challenges and drive school growth. So start today and build a sustainable digital future for your university.
Contact us for a detailed proposal tailored to your institution’s specific needs.
Got Questions?
Let’s chat. Schedule a time to chat with Chris.