Author: Chris LaFay
-
One Large Site or Multiple Websites?
By
When your company diversifies, structuring your website(s) becomes challenging. I’ll walk through when to expand your current site, build subsites, and when building separate websites makes sense.
-
Let’s Build a Case Study Layout
By
We’re going to create a simple case study layout that you can use repeatedly. I’ll also summarize the key data you need for each case study so you can reduce the time you spend on each one.
-
How to Make Websites Look Unique
By
When designing a website, it’s tempting to go for flashy, rule-breaking aesthetics, but these often come at the expense of user experience and long-term editability. Our approach finds a middle ground: crafting unique, visually appealing designs that maintain simplicity, usability, and the ability for clients to update content without needing a graphic designer.
-
Getting Hung Up on Content in a Website Redesign
By
We believe in a focused, strategic approach to website content by prioritizing essential pages and applying the 80/20 rule to streamline the rebuild process. Instead of expecting clients to overhaul everything, we draft key content that highlights their unique value, ensuring the site resonates with customers from launch.
-
Rewriting Content on a Redesign
By
In the website build process, prioritizing and refining content is essential to avoid perfectionism and focus on core pages that communicate the most important messages. By using a minimalist sitemap and templated structures for secondary pages, clients can efficiently update and launch a website with cohesive, targeted content.
-
Perfection Isn’t Necessary
By
Perfection can be a barrier to progress when launching or redesigning a website. Instead of letting delays and endless revisions stall momentum, just start, refine as you go, and let your story evolve over time.
-
How to Keep Your Website Consistent
By
Inconsistent design often results from multiple editors making varied adjustments over time. Establishing core style rules and a reusable block library can help maintain a cohesive, easy-to-manage website.
-
But I Have a Relationship-Driven Sales Process
By
If I had a dime for every time I heard “our website isn’t that important as our business is all word of mouth,” I’d be absolutely rich.
-
My Website is a Mess
By
I have spoken to countless folks over the years who want to do a redesign of their website. During these conversations, I typically hear something like: If this is you, know this problem is assuredly solvable. This mess happens mainly because of a few reasons: Too many cooks in the kitchen There is more than…
-
Strategies for Acing A/B Tests
By
A/B tests are one of the most effective methods of maximizing your marketing dollars. The learnings help you keep marketing budgets cost effective while driving better results. In basic terms, A/B testing means taking two different creative options and presenting them to two groups—a control group (A) and a test group (B), to determine which…