Author: Chris LaFay
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Perfection Isn’t Necessary
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Perfection can be a barrier to progress when launching or redesigning a website. Instead of letting delays and endless revisions stall momentum, just start, refine as you go, and let your story evolve over time.
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How to Keep Your Website Consistent
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Inconsistent design often results from multiple editors making varied adjustments over time. Establishing core style rules and a reusable block library can help maintain a cohesive, easy-to-manage website.
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But I Have a Relationship-Driven Sales Process
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If I had a dime for every time I heard “our website isn’t that important as our business is all word of mouth,” I’d be absolutely rich.
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My Website is a Mess
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I have spoken to countless folks over the years who want to do a redesign of their website. During these conversations, I typically hear something like: If this is you, know this problem is assuredly solvable. This mess happens mainly because of a few reasons: Too many cooks in the kitchen There is more than…
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How to Get More Out of Your CRM
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Don’t get hypnotized by complexity. The West Wing Customer Relationship Management or CRM systems are powerful tools that enable businesses to effectively manage their interactions with customers. By utilizing CRM software, your business can streamline your operations and enhance customer satisfaction. Keep Your CRM Data Fresh and Up to Date To unlock the full potential…
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The Best Ways to Market Your Website
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In today’s competitive digital landscape, understanding the best way to market your website is crucial for reaching your target audience and achieving your business goals. This article explores key strategies and considerations for website marketing, empowering you to make informed decisions that maximize your online presence. ============= It’s not the battles we lose that bother…
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How to Bring People Back to Your Website
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If you find yourself feeling overwhelmed with content generation, and you’re not sure where to begin when it comes to consistently putting content into the world, this is where you need to be. By following this step-by-step process, you’ll be writing one creative piece, and be able to repurpose that one piece into 4-5 different…
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Keeping the Web Design Process Efficient
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In today’s digital age, having a website is a crucial component of any business’s marketing strategy. A website not only helps a business to establish an online presence but also serves as a platform to engage with customers and generate leads. However, creating a successful website requires more than just an aesthetically pleasing design. In…
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Three Things to Do With Your Website When It Launches
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Congratulations on your brand new website! Whether you built it yourself or had an agency help you out, you’ve put in a lot of time and effort to create an amazing online presence. Your website is now live, and you’ve even launched a rebrand with a fresh logo and color scheme. It’s an exciting moment,…
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The Key to a Successful Webpage
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Staring at a blank page on your website can be intimidating, especially if you’re not sure where to start. You’ve selected a title for your page and maybe even a hero image, but what comes next? When it comes to designing a webpage, it’s easy to get caught up in the aesthetics, but the key…