Author: Chris LaFay
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Does Your Digital Marketing Company Do Internal Reviews?
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I know that when I go a period of time without talking to someone important to me that I feel out of the loop. It doesn’t matter whether it is a personal friend of mine (who I haven’t caught up with recently) or a business acquaintance (and I’m curious as to how a new initiative…
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What Platform Should I Use for my Entrepreneur Website?
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(This is the final blog in a 4-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) What are my options for website hosting? You’re putting the pieces together – you’re doing the work! Now you need a great website. First of all,…
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Should I build my own podcast website?
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(This is part 1 in a 6-part series on podcasts – if you’ve ever considered starting your own podcast, or know someone who has, let’s explore together!) A website for a podcast can be an amazing way to build an audience, serve as a central hub for communication to your listeners, and build credibility in…
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Should I Use My Name or a Company Name?
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So you’ve got a great idea that you really think is going to work. You’ve asked the right questions, connected with the right people. Now you need a name! Well, you already have a name. And it’s what you’re already building your personal brand around anyways. So why bother with coming up with a company…
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Why Do I Need a Personal Brand?
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(This is part 2 in a 4-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) A personal brand is similar to your reputation – just more professional and purposefully cultivated. You already have a reputation, and if you’re going to be a…
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I Have an Idea For a Solo Venture. Where do I Start?
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(This is part 1 in a 5-part series on solo entrepreneurship – if you’ve ever considered starting your own business, or know someone who has, let’s explore together!) First of all, good work getting this far! You’re not settling for the easy path – you want to really make an impact.. And you have an…
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Using Your Marketing Hub Website to Drive Results
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In the final installment of our series on using your website as a marketing hub for your business, we’ll discuss driving results. While online success may ultimately look different for everyone, the fundamentals will apply to most cases regardless of vertical or goals. Our definition for succeeding with your website means improved efficiency in your…
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Using Your Marketing Hub Website For Action
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Taking and Facilitating Action With Your Website Our series on converting your brand’s website into a marketing hub focuses on action this week. We will focus on both facilitating actions for your audience and your internal team. Turning your website into a marketing hub for your business ultimately relies on your website connecting with your…
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Using Your Marketing Hub Website to Win in Your Vertical
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Using Your Website to Help Your Stakeholders Win Using your website as a marketing hub that helps you and your audience win means understanding both your own KPIs and those of your target market. For our purposes here, your brand “winning” means securing business and advancing as a leader in your vertical. Your clients/customers “win”…
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Using Your Website for Creating and Maximizing Resources
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In this entry of our series on turning your website into a marketing hub for your business, our focus is on maximizing resources. We want to consider both your target audience and your internal team. Ensuring that all of your marketing materials are available and easily accessible on your website is only part of the…