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7 Best Questions to Guide You to Determine Your Unique Value Proposition

Having a clear, well-defined unique value proposition (UVP) is critical to business success.  → It differentiates you from your competitors and communicates the unique value that your product or service provides. It answers the crucial question every customer has: “Why should I choose you?”  → In today’s crowded marketplace, consumers have endless choices, and a […]

Mistakes Websites Make With Calls to Action

One of the most critical aspects of your website is the Calls to Action (CTAs). These little buttons and links can make or break your online success. Think of them as the Jed Bartlet of your website—when done right, they lead the way like a true leader. Here are some mistakes websites make with their calls […]

How to Get More Out of Your CRM

Don’t get hypnotized by complexity. The West Wing Customer Relationship Management or CRM systems are powerful tools that enable businesses to effectively manage their interactions with customers. By utilizing CRM software, your business can streamline your operations and enhance customer satisfaction. Keep Your CRM Data Fresh and Up to Date To unlock the full potential […]

team members discussing website design and online marketing

The 2 Biggest Mistakes Businesses Make on Their Websites

The 2 biggest mistakes businesses make on their websites have nothing to do with colors, fonts, SEO, back end development, images, sitemap, or logo placement.  In fact, the 2 biggest mistakes businesses make on their websites come down to a misunderstanding of how and why people make decisions.  According to Gallup, 70% of buying decisions […]

What Are The Three Different Types of Websites?

Websites have become the most essential medium to establish an online presence, connect with audiences, and achieve specific objectives. From marketing and e-commerce to personal expression and information sharing, websites serve diverse purposes and come in various forms. In this blog post, we delve into the world of websites and explore three prominent types: marketing […]

The Best Ways to Market Your Website

In today’s competitive digital landscape, understanding the best way to market your website is crucial for reaching your target audience and achieving your business goals. This article explores key strategies and considerations for website marketing, empowering you to make informed decisions that maximize your online presence. ============= It’s not the battles we lose that bother […]

How to Bring People Back to Your Website

If you find yourself feeling overwhelmed with content generation, and you’re not sure where to begin when it comes to consistently putting content into the world, this is where you need to be. By following this step-by-step process, you’ll be writing one creative piece, and be able to repurpose that one piece into 4-5 different […]

Keeping the Web Design Process Efficient

In today’s digital age, having a website is a crucial component of any business’s marketing strategy. A website not only helps a business to establish an online presence but also serves as a platform to engage with customers and generate leads. However, creating a successful website requires more than just an aesthetically pleasing design. In […]

Three Things to Do With Your Website When It Launches

Congratulations on your brand new website! Whether you built it yourself or had an agency help you out, you’ve put in a lot of time and effort to create an amazing online presence. Your website is now live, and you’ve even launched a rebrand with a fresh logo and color scheme. It’s an exciting moment, […]