Category: Blog
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Why I’m Breaking My Own Website in 2026
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Boring doesn’t build trust; it builds indifference. I’m intentionally breaking my website (starting with a retro-style header) to prove that “play” is the ultimate competitive advantage in the B2B world.
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Long-live the Brand
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For years, we’ve been told that marketing is a math problem. If you put enough people into the top of a “funnel” through lead magnets and drip campaigns, a predictable percentage will eventually come out the bottom as customers. We obsessed over pillar content and subpages designed to keep people trapped on our sites for
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Doing an SEO Assessment on a WordPress Site
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If you’re struggling to improve your WordPress site’s SEO, this guide—created in partnership with Sophie Brannon of StudioHawk—covers essential steps to get you started. From keyword research and technical SEO to using the right WP plugins, this article provides a practical roadmap for boosting your search rankings.
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Making Your Message Convert in a Website Redesign
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A website redesign is more than aesthetics—it’s about aligning with your evolving business and customers. This guide covers key steps, from refining messaging to structuring pages and defining clear calls to action. Focus on clarity, a strong sitemap, and a seamless user journey before tackling design.
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Checklist CRO: Conversion Optimization Essentials
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Unlock the secrets to better website conversions with this comprehensive CRO checklist. From defining your core message and optimizing calls to action to leveraging analytics tools like heatmaps and Google Analytics, this guide provides actionable steps to improve your site’s performance. Start making data-driven changes today to turn visitors into customers.
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Our Website Revamp Project Plan Template
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Website redesigns are complex. Take a peak behind the curtain at our website revamp project plan template.
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How Much Does a Website Redesign Cost? (Free Calculator)
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There are many options out there (a lot of marketing companies “do web”). Let’s dive into what makes pricing different and use our free calculator.
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Website Functionality and Integration Questionnaire
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A website redesign involves tackling many factors, making preparation key to success. That’s why we’ve compiled our comprehensive website design questionnaire—a vital tool in our discovery process. This guide addresses everything from decision-makers and design inspiration to technical integrations and SEO benchmarks, ensuring every aspect of your redesign is accounted for.
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One Large Site or Multiple Websites?
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When your company diversifies, structuring your website(s) becomes challenging. I’ll walk through when to expand your current site, build subsites, and when building separate websites makes sense.
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Let’s Build a Case Study Layout
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We’re going to create a simple case study layout that you can use repeatedly. I’ll also summarize the key data you need for each case study so you can reduce the time you spend on each one.