Redesigning your website is an exciting step for your company to take. Whether your site hasn’t been updated in a few years or your brand message has altered, a new website can help breathe new life into your business’s marketing efforts. However, we do see quite a few redesigns that aren’t necessarily needed. Would you […]
A sitemap is a strong foundation of a new website, or the restructuring of a current one. Without it, it’s like writing a book without a plot, characters, or title. Just as a writer wouldn’t start a new novel without an outline of how the story will unfold, don’t try to build (or revamp) your […]
Yes, your website and brand need to stand out from the crowd, like appearing unique in a crowd of magazine covers on the shelves of your favorite store. However, businesses often let aesthetic and design perfection get in the way of progress. I often see a full website redesign project get stuck in the design […]
As an agency owner, you’ll reach a point when your clients start asking questions about services that are tangential to your primary service offerings. You now have a decision to walk through. Is this new service: Before making this decision, I highly recommend reaching out to your team of advisors and walk through it with […]
I know that when I go a period of time without talking to someone important to me that I feel out of the loop. It doesn’t matter whether it is a personal friend of mine (who I haven’t caught up with recently) or a business acquaintance (and I’m curious as to how a new initiative […]
The best website for your small business can be a challenge to envision. Every small business has different needs, which should be reflected in their web presence. When we audit or design a website for a client, we are always thinking about what their goals are and what success looks like for them. Below are […]
Over the next couple of months, Classic City will be offering our insights about how to create the best website for small business. Small business owners face a never-ending list of decisions and challenges, so our hope is to demystify some of the more common questions and concerns that come our way. Our goal for […]