The better you know them, the better they can know you.
Find out your audience expectations so you can exceed them.
We will survey, interview, and take a deep dive with your audience to better understand how you can best serve them. It all starts with a conversation with you about what inspired you to take action within your brand’s verticals. We will identify your core values and offer solutions to strengthen your connection with your audience.
Knowing Your Audience
It starts with identifying your brand’s primary, secondary, and tertiary stakeholders. We’ll help you survey your full audience and focus on making the biggest impact within your target verticals.
This is who your brand serves. They are the people you are deliberately trying to reach so they take action. They are the customer at the restaurant looking for a great meal.
These are people who are interested in your message, because they are involved with primary audience or are interested in the content for another purpose. For the restaurant, this the staff and perhaps potential new hires. People who will likely want to see your content to help the primary audience
This third audience consumes content for evaluation purposes. In our example, it is the city blog writer who searches the restaurants menu to do a write up .