Understand Your Stakeholders

Audience Analysis

We can help you identify your audience to create a stronger message for your brand. Gain a full understanding of who cares about what you do and how to better serve them.

The better you know them, the better they can know you.

Find out your audience expectations so you can exceed them.

We will survey, interview, and take a deep dive with your audience to better understand how you can best serve them. It all starts with a conversation with you about what inspired you to take action within your brand’s verticals. We will identify your core values and offer solutions to strengthen your connection with your audience.

Are you our Audience?

New Brands

We help new brands target more specific verticals in order to achieve results and return more value to primary stakeholders.

Established Bands

We help established brands reevaluate their messaging with our expertise and fresh perspective.

Market Consultation

You know you have a great product that someone out there needs and you’re not sure where to start.

Knowing Your Audience

It starts with identifying your brand’s primary, secondary, and tertiary stakeholders. We’ll help you survey your full audience and focus on making the biggest impact within your target verticals.

  • Primary
    This is who your brand serves. They are the people you are deliberately trying to reach so they take action. They are the customer at the restaurant looking for a great meal.
  • Secondary
    These are people who are interested in your message, because they are involved with primary audience or are interested in the content for another purpose. For the restaurant, this the staff and perhaps potential new hires. People who will likely want to see your content to help the primary audience
  • Tertiary
    This third audience consumes content for evaluation purposes. In our example, it is the city blog writer who searches the restaurants menu to do a write up .

What we look for in Audience Analysis


What your audience already expects from your brand


What does your audience know about you already? Does your message adequately inform them


Is your message one that immediately resonates or will it take some convincing to push them forward.


Knowing how many people you are reaching is the first step. We’ll start collecting data so we can see who you are already reaching.


How often is your message being heard, and is your audience coming back for more


Your brand might be trying to reach a select few or the masses. Is the message built for your target?


Identify the metrics of the current audience to help expand it.


Where is your audience being reached?