Ongoing Work / Development

AutoZone SEO team wanted to expand their content strategy to provide more resources for their DIY audience.

  • Used branding guidelines to design new DIY blog site
  • Developed multiple template post layouts allowing writers to format posts appropriately and efficiently
  • Recorded educational videos to demonstrate site functions and features
  • Implemented custom Schema.org meta data on specialized posts that Yoast couldn't auto-generate
  • Integrated with Google AMP across all regular- and custom-post templates
  • Reduced image-heavy homepage page load time under 2 seconds