Project

Wheel Pros

Wheel Pros came to us after a merger looking for design support for a replatforming of their keystone brand 4 Wheel Parts.

Overview

Our team began working with Wheel Pros (formally Transamerican Auto Parts) in 2021

Services

👉🏻 UX Design

Problem

Elevating eCommerce Experience

Wheel Pros wanted to move their eCommerce site to a new platform, Adobe eCommerce (formally Magento). While the new platform is more robust, it also was unknown to their internal team and they needed designs and flows to create the best user experience to navigate through their brands.

Solution

Optimizing UX for Success

Our team of senior UX designers reviewed analytics, competitors, and other leading online stores to create flows and mockups that would help them meet their goals.

Unique Challenge

Adapting for Seamless Development

With the development being done by another firm, our team's nimbleness was tested as we adjusted our tasks and deadlines to make sure that they had questions answers and the resources required to keep the development moving forward.

Results

Flexible Development

We presented approved mockups ahead of schedule which allowed their development team to review and plan their launch timeline accordingly. Additionally, understanding that this was a multiphased project, our team presented multiple mockups of the same flows which allowed the development team to build so that it could grow as the needs changed.

Tell Us About It

Does Wheel Pros's Problem Sound Familiar?

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