Tag: content strategy
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Our Website Revamp Project Plan Template
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Website redesigns are complex. Take a peak behind the curtain at our website revamp project plan template.
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How Much Does a Website Redesign Cost? (Free Calculator)
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There are many options out there (a lot of marketing companies “do web”). Let’s dive into what makes pricing different and use our free calculator.
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One Large Site or Multiple Websites?
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When your company diversifies, structuring your website(s) becomes challenging. I’ll walk through when to expand your current site, build subsites, and when building separate websites makes sense.
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Let’s Build a Case Study Layout
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We’re going to create a simple case study layout that you can use repeatedly. I’ll also summarize the key data you need for each case study so you can reduce the time you spend on each one.
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Getting Hung Up on Content in a Website Redesign
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We believe in a focused, strategic approach to website content by prioritizing essential pages and applying the 80/20 rule to streamline the rebuild process. Instead of expecting clients to overhaul everything, we draft key content that highlights their unique value, ensuring the site resonates with customers from launch.
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How to Keep Your Website Consistent
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Inconsistent design often results from multiple editors making varied adjustments over time. Establishing core style rules and a reusable block library can help maintain a cohesive, easy-to-manage website.
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Maximizing Your Content: The Power of Repurposing
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In the ever-evolving landscape of digital marketing, the mantra “content is king” still rings true. However, what many marketers often overlook is the strategy behind creating content that can transcend platforms effortlessly. In this blog post, we’ll delve into the art of maximizing your content by crafting long-form posts and explore how repurposing smaller snippets…
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Content-First Design Methodology
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There are a lot of websites out there that look fantastic – there’s no question about that. With so many options, how do companies take a potential customer from “I’m just looking around” to “This company understands me – and I want to buy.” The difference between having a simple “brochure website” and one that…