Brand Messaging / AM

Steve Finkill

Steve Finkill increases lift by helping leaders experience freedom they never thought was possible. Steve works with leaders to bridge the gap between strategy and execution so their organizations can reach new heights. He’s got 20+ years experience as a marketing and brand manager leading cross-functional teams. Effective strategy, team synergy, compelling messaging, and just getting things done are at the heart of who Steve is. Plus … Dad jokes.

7 Best Questions to Guide You to Determine Your Unique Value Proposition

Having a clear, well-defined unique value proposition (UVP) is critical to business success.  → It differentiates you from your competitors and communicates the unique value that your product or service provides. It answers the crucial question every customer has: “Why should I choose you?”  → In today’s crowded marketplace, consumers have endless choices, and a […]

Maximizing Your Content: The Power of Repurposing

In the ever-evolving landscape of digital marketing, the mantra “content is king” still rings true. However, what many marketers often overlook is the strategy behind creating content that can transcend platforms effortlessly. In this blog post, we’ll delve into the art of maximizing your content by crafting long-form posts and explore how repurposing smaller snippets […]

Mistakes Websites Make With Calls to Action

One of the most critical aspects of your website is the Calls to Action (CTAs). These little buttons and links can make or break your online success. Think of them as the Jed Bartlet of your website—when done right, they lead the way like a true leader. Here are some mistakes websites make with their calls […]

team members discussing website design and online marketing

The 2 Biggest Mistakes Businesses Make on Their Websites

The 2 biggest mistakes businesses make on their websites have nothing to do with colors, fonts, SEO, back end development, images, sitemap, or logo placement.  In fact, the 2 biggest mistakes businesses make on their websites come down to a misunderstanding of how and why people make decisions.  According to Gallup, 70% of buying decisions […]

What Are The Three Different Types of Websites?

Websites have become the most essential medium to establish an online presence, connect with audiences, and achieve specific objectives. From marketing and e-commerce to personal expression and information sharing, websites serve diverse purposes and come in various forms. In this blog post, we delve into the world of websites and explore three prominent types: marketing […]