The 2 biggest mistakes businesses make on their websites have nothing to do with colors, fonts, SEO, back end development, images, sitemap, or logo placement. In fact, the 2 biggest mistakes businesses make on their websites come down to a misunderstanding of how and why people make decisions. According to Gallup, 70% of buying decisions […]
Brand Messaging / AM
Steve Finkill increases lift by helping leaders experience freedom they never thought was possible. Steve works with leaders to bridge the gap between strategy and execution so their organizations can reach new heights. He’s got 20+ years experience as a marketing and brand manager leading cross-functional teams. Effective strategy, team synergy, compelling messaging, and just getting things done are at the heart of who Steve is. Plus … Dad jokes.
Websites have become the most essential medium to establish an online presence, connect with audiences, and achieve specific objectives. From marketing and e-commerce to personal expression and information sharing, websites serve diverse purposes and come in various forms. In this blog post, we delve into the world of websites and explore three prominent types: marketing […]