Author: Chris LaFay

Using Your Website to Help Your Stakeholders Win Using your website as a marketing hub that helps you and your audience win means understanding both your own KPIs and those of your target market. For our purposes here, your brand “winning” means securing business and advancing as a leader in your vertical. Your clients/customers “win”…

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In this entry of our series on turning your website into a marketing hub for your business, our focus is on maximizing resources. We want to consider both your target audience and your internal team. Ensuring that all of your marketing materials are available and easily accessible on your website is only part of the…

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Create a marketing hub website that serves your brand More than ever, markets want to understand what they are participating in when they spend their money. In order to fully connect with your target audience, a critical part of brand development is having a vision for what you seek to achieve. Ideally, your vision is…

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Marketing is trust-building. For your website to serve as a valuable marketing hub, it must demonstrate your trustworthiness. We shop at grocers whom we know carry quality food, buy cars that we don’t expect to break down, invest in companies we believe will succeed, etc. You wouldn’t be in business if you weren’t an expert…

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Using Your Website To Create Urgency For Sales At Classic City, we believe your website should serve as your brand’s marketing hub. What exactly do we mean by that? When we work with clients, we seek out every angle of their business that can be tied to their website and then conduct the connections their…

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