Author: Chris LaFay
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Using Your Website to Share Your Vision
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Create a marketing hub website that serves your brand More than ever, markets want to understand what they are participating in when they spend their money. In order to fully connect with your target audience, a critical part of brand development is having a vision for what you seek to achieve. Ideally, your vision is…
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Using Your Website to Demonstrate Expertise
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Marketing is trust-building. For your website to serve as a valuable marketing hub, it must demonstrate your trustworthiness. We shop at grocers whom we know carry quality food, buy cars that we don’t expect to break down, invest in companies we believe will succeed, etc. You wouldn’t be in business if you weren’t an expert…
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Using Your Website as a Marketing Hub: Creating Urgency
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Using Your Website To Create Urgency For Sales At Classic City, we believe your website should serve as your brand’s marketing hub. What exactly do we mean by that? When we work with clients, we seek out every angle of their business that can be tied to their website and then conduct the connections their…
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Best Small Business Website Examples
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The best website for your small business can be a challenge to envision. Every small business has different needs, which should be reflected in their web presence. When we audit or design a website for a client, we are always thinking about what their goals are and what success looks like for them. Below are…
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The Best Website For Small Business
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Over the next couple of months, Classic City will be offering our insights about how to create the best website for small business. Small business owners face a never-ending list of decisions and challenges, so our hope is to demystify some of the more common questions and concerns that come our way. Our goal for…
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CEO Chris LaFay Appears on Dooder Podcast
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Classic City’s CEO, Chris LaFay sat down with Natalie Shahmri, founder of Dooder and host of The Amplified Agency Podcast, to talk about how Chris has evolved from a freelancer to an agency owner over the years–and what lessons he’s learned from that journey, which he calls a “Great ride.” Their conversation offers valuable insights…
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Ep 6 Website Launch
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Daniel: Welcome back to Web6 this season we were talking about how to navigate the website project process. I’m Daniel Cowen. Chris: And I’m Chris Lafay. Daniel: And today we’re going to be talking about getting your site launched. Website Hosting Chris: And so one of the first things I really want to go over…
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Ep 3 Website Content
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Daniel: Welcome back to Web6 this season. We are talking about how to navigate the website project process. I’m Daniel Cowen. Chris: And I’m Chris Lafay. Daniel: And today we’re going to be talking about content. The content on your website, falls into a few different categories, mainly the words on the screen, the photos,…
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Ep 2 Am I Getting a Fair Website Proposal?
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Daniel: Welcome back to Web6. This season we were talking about how to navigate the website project process. I’m Daniel Cowen. Chris: And I’m Chris LaFay. Reviewing your Proposal Daniel: And today we’re going to be talking about the website proposal and we’re going to be discussing the question, am I getting a fair website…
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Who Should I Hire to do My Website
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Chris: Welcome to Web6. This season we are talking about how to navigate the website project process. I’m Chris LaFay. Daniel: And I’m Daniel Cowan. Setting a Project Budget Chris: And, today our primary topic is going to be, who should I hire to do my website? And, I think really the first question that…